Job Description

The regional banking marketing senior analyst is responsible for oversight and implementation of marketing programmes and major client events across the UK, Europe, Middle East and Africa cluster for Citi Banking. This individual will be part of a broader client access team which includes Corporate Access, Private Company Access, Strategic Forums, Third Party Advisors and Markets and Banking Marketing. The candidate will work closely with sector heads to understand business priorities and develop and execute marketing plans focused on ROI. In order to deliver on business priorities, the candidate will partner with members of Client Access such as strategic forums and third party advisors groups, as well as centralized marketing support functions such as sponsorships and Marketing Innovation and Content.



The right candidate should be highly organized with a demonstrated ability to multi task, manage and prioritize competing workstreams. The candidate should have a strong understanding of the investment banking industry and a successful track record of budget management, client engagement planning and oversight of event execution. Strong interpersonal, communication, diplomacy and leadership skills are required to build consensus on strategy and liaise with senior members of the bank. An analytical mindset is critical to measuring program success and further developing our client tracking and monetization of marketing efforts.



Responsibilities:

Foster strong partnerships with sector teams including senior management to understand their business needs Build, execute, and measure an EU / UK banking client engagement strategy Support in managing all aspects of client and prospect events including: coordination of invitation process; compliance reviews; supervision of logistics; on-site and virtual client interaction; budget maintenance; oversight of gift, venue, decor, and menu selection; maintenance of Citi Vision system including recording post-attendee data; post-event follow-up and data capture Use post-event feedback to determine best practices for future events including researching and conducting competitive benchmarking Own and organize bilateral banking meetings across select strategic forums Collaborate with external sponsorship organizations and other vendor partners Collaborate with internal partners across the Client organization Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency


Qualifications:

Relevant marketing experience within financial services industry Understanding of investment banking Experience in building, then managing client events of the highest caliber / experience Excellent written and verbal communication skills with strict and careful attention to detail Ability to operate independently as well as collaborate with peers Ability to solve problems in a challenging and time constrained environment Ability to manage priorities and multi-task Ability to pinpoint key performance indicators (KPIs) to measure marketing success Ability to think strategically and analytically This role is based in London


Education:

Bachelor's/University degree
-


Job Family Group:


Marketing
-

Job Family:

In-Business Marketing
-


Time Type:


Full time
-


Most Relevant Skills


Please see the requirements listed above.
-


Other Relevant Skills


For complementary skills, please see above and/or contact the recruiter.
-


Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.


If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.



View Citi's EEO Policy Statement and the Know Your Rights poster.