Job Description

Our client is seeking a talented Marketing Specialist to join a thriving team within the automotive industry. This role requires someone with a keen understanding of marketing practices and the ability to contribute to the success of the organisation.

• Ensure the delivery of targeted and effective tactical marketing campaigns truly valued by customers and Dealer networks and supportive of the business commercial requirements.
• Deliver incremental sales volume, counter volume risk and manage stock exposure with minimal notice whilst maintaining and/or increasing gross profit margins.
• Through driving a focus on PCP [personal contract plans] and servicing options in tactical programmes you are a key contributor to future retention and Dealer profitability. Utilising your strong finance solutions understanding, you should be able to work with senior members in the Finance team on the best solutions for the customer and the UK business, including residual value levels.
• Foster unparalleled relationships with senior management in communications and the sales functions to ensure buy in and consistency to direction and delivery.
• Work closely with the Marketing Communications team and external agencies to confidently brief all offers for advertising. The offers you put forward must be easy to translate into consumer advertising.
• You will drive the tactical timeline to ensure marketing and communications team have sufficient time to take your offers to market across all major advertising channels.
• Constant KPI measurements of campaign progress, with constant review and analytical feedback on the success of each campaign.
• Responsible for all Dealer enquiries relating to a core product category and ATV Tactical Campaigns.
• Administrator of the Campaign Claims system which processes payments to the Dealer Networks.
• Understanding of our competitors and their campaign offers, with regular updates internally on how the campaigns compare.
• Ensure regular group meetings are held throughout the year to understand the various ideas held within the industry

High-impact role, hybrid working based in BerkshireBroad, autonomous remit with senior exposure and clear progression opportunities

• Excellent written and verbal communication skills.
• Strong computer skills with a high level of numeracy and an inquisitive, analytical nature. The ability to interpret analytical data in a clear and concise manner is essential.
• Commercial acumen and awareness with a solid understanding of profit & loss.
• Confident presenter.
• Strong negotiation skills and collaboration both internally and with 3rd parties to deliver campaigns which deliver a positive impact.
• Ability to comprehensively challenge opinions and offers to build a collaborative decision-making process.
• Manage your time to both plan for the future and deal with immediate issues.
• Strong attention to detail.
• Confident working knowledge of industry finance packages (DESIRABLE)
• Demonstratable experience of managing multi-million pound budgets (DESIRABLE)
• Proven record of negotiating with senior stakeholders and dealer partners. (DESIRABLE)

Our client is a reputable organisation in the automotive sector, known for its innovative approach and commitment to excellence. An established Global business who offer a collaborative working environment and opportunities for professional growth.

• Salary ranging from 38,000 to 40,000 per annum.
• Hybrid Working (3 days in the office/2 days at home).
• Pension Contribution.
• Private Healthcare.
• Permanent position with opportunities for career progression.
• Supportive and collaborative company culture.

Skills Required