Job Description

Marketing Specialist - PPC, SEO & Social Media

About Us

We are a leading provider of equipment hire & sales, and training services in the work-at-height sector of trade and construction. Our commitment lies in delivering excellence, innovation, and reliability to our clients across the industry. To support our continued growth and strengthen our digital presence, we are seeking a highly skilled marketing specialist to join our team.

Position Overview

The Marketing Specialist will be responsible for planning, implementing, and managing digital marketing strategies with a strong focus on

PPC advertising, SEO optimisation, and social media marketing

. This role requires an individual with demonstrable experience in developing data-driven campaigns that deliver measurable results, increase brand visibility, and generate qualified leads. Currently, our marketing is managed by agencies and has been for the best part of 7 years, and we now want to move things forward with the correct individual. This individual would be heading up all marketing for the business, giving creative freedom and working closely with the directors to ensure the same end goal but also a fantastic opportunity for someone to lead a department for a family-run business.

Key Responsibilities

Design, implement, and optimise

PPC campaigns

across Google Ads, Bing, LinkedIn, and other relevant platforms. Develop and execute

SEO strategies

, including keyword research, on-page and off-page optimisations, and continuous performance monitoring. Manage the company's

social media presence

, creating content calendars, overseeing engagement, and enhancing audience growth across platforms. Keep the company's WordPress website updated and optimised for performance, security, and SEO. Produce regular reports by analysing performance metrics and providing actionable insights. Monitor market trends, competitor activities, and emerging digital technologies to inform and refine campaigns. Work collaboratively with management to ensure marketing initiatives align with overall business objectives.

Qualifications and Experience

Proven track record in

PPC campaign management, SEO, and social media marketing

. Hands-on experience with

WordPress websites

includes content updates, plugin management, and SEO optimisation. Proficiency in tools such as Google Ads, Google Analytics, SEMrush, Ahrefs, or equivalent. Strong analytical skills with the ability to interpret data and present insights effectively. Excellent written and verbal communication skills, with the ability to craft compelling content. Organised, proactive, and capable of managing multiple projects simultaneously.

Desirable:

Experience within the

construction, infrastructure, or telecommunications sectors

.

Desirable:

Familiarity with marketing automation platforms and design software.

What We Offer

The starting salary is in the range of

32.5-37.5k

, dependent on experience. Bonuses are based on performance. The opportunity to play a pivotal role in shaping the marketing function of a growing company. There will be opportunities for professional development and career progression. The company offers a collaborative and supportive work environment.
Job Types: Full-time, Permanent

Pay: 32,500.00-37,500.00 per year

Application question(s):

In a few words, how would you create a story for a business through content? If successful in the position, what would you want from us as a business?
Work Location: In person