Job Description

Overview

We're looking for a proactive and resourceful

Marketing Specialist

to join our team across Engenious, Engenious University, and Marathon Labs. Unlike a purely executional role, this position requires someone who can think strategically, work efficiently, and take initiative after receiving general direction.



The ideal candidate won't just "do tasks" -- they'll evaluate the best way to accomplish outcomes, use technology and automation to work smarter, and keep messaging aligned with company frameworks. You'll play a critical role in scaling our marketing efforts without unnecessary bottlenecks.

Key Responsibilities

Content Distribution & Engagement

+ Develop and execute smart social campaigns (LinkedIn, X, Facebook) using automation tools where appropriate.
+ Ensure all messaging aligns with established frameworks and positioning guidelines.

Campaign Management

+ Build and optimize email campaigns (HubSpot, Zoho, etc.) with clear CTAs and measurable outcomes.
+ Run targeted lead-generation campaigns across digital channels and manage follow-up workflows.

Automation & Efficiency

+ Proactively identify ways to automate or streamline repetitive tasks (e.g., LinkedIn reply bots, Zapier integrations, AI-powered content distribution).
+ Anticipate scaling challenges -- avoid manual processes that break once volume increases.

Content Optimization

+ Manage YouTube and other media channels with a focus on engagement, SEO, and measurable growth.
+ Repurpose core messaging and assets across platforms using a "Create Once, Replicate Everywhere" (CORE) approach.

Event & Community Growth

+ Promote workshops and webinars, leveraging campaigns that maximize attendance and conversions.
+ Apply structured offers and incentive logic (e.g., group discounts, referral perks) without needing micro-approvals.

Analytics & Reporting

+ Track performance across campaigns, generate insights, and make proactive recommendations.
+ Share learnings regularly with leadership to drive continuous improvement.

Marketing Funnel Implementation & Design Collaboration

+ Collaborate with designers to implement and optimize marketing funnels using tools like Framer, Webflow, and similar platforms

Requirements

Bachelor's degree in Marketing, Communications, or related field

OR

proven track record in a similar marketing role. 1-2 years of hands-on experience in digital marketing (B2B/SaaS or technology a plus). Strong grasp of LinkedIn marketing, content frameworks, and campaign efficiency tools. Demonstrated ability to use HubSpot or similar CRMs. Familiarity with marketing automation tools (HubSpot, Zapier, ManyChat, etc.). Familiarity with project management principles and tools Must be highly organized Fluent English (written and spoken) Excellent written communication and alignment to brand messaging. High initiative: ability to anticipate needs and act without step-by-step instructions. Understanding of marketing funnel concepts, with the ability to analyze, design, and optimize funnels in collaboration with designers using tools such as Framer, Webflow, or similar platforms

Preferred Qualifications

Certifications in HubSpot, Google Analytics, Google Ads, or LinkedIn Marketing. Experience with AI-powered tools for content creation and campaign scaling. Proven examples of solving marketing challenges by creating scalable systems instead of manual fixes. Experience with webinar promotion, nurture sequences, and community engagement campaigns.

What Success Looks Like in This Role

Campaigns run without needing constant oversight. Processes scale -- no manual bottlenecks. Messaging stays consistent across platforms. Data-driven insights are proactively shared. * New ideas and solutions are proposed before problems escalate.