Job Description

Join the UK & Europe's largest bridalwear retailer, WED2B, as we expand our 58-store network with an amazing new store in Brussels opening April 2025. We're a dynamic, growth-focused company seeking a marketing expert to drive our data and tech strategies, helping us captivate brides across the UK, Ireland, Belgium, Netherlands, and Germany.

Role overview:

We're looking for a Marketing Technology & Insights Manager to lead our CRM revolution, harness cutting-edge marketing platforms, and deliver data-driven strategies that fuel our growth. Reporting directly to the Managing Director, you'll be the go-to expert for all things data and tech, collaborating with our talented marketing team to elevate our brand.

What you'll do:

Lead CRM Innovation: Use data segmentation to map customer journeys and create impactful communications for our brides. Drive Platform Integration: Spearhead the onboarding of a new marketing platform to supercharge customer insights and acquisition. Deliver Strategic Insights: Provide weekly/monthly data reports to the Managing Director, shaping our marketing strategy with tools like Google Analytics. Manage Agencies: Oversee SEO and Paid advertising agencies, ensuring top performance across Google Adwords and META Ads Manager campaigns. Support Growth: Optimize e-commerce platforms, manage multi-territory campaigns, and collaborate with the team to boost market share.

We are looking for someone who has:

Expertise in Google Analytics, Google Adwords (PPC), META Ads Manager, Email Marketing CRM, and SEO optimisation. Multi-territory management experience, including e-commerce optimisation across diverse markets. Agency management (SEO and Paid advertising) experience involving onboarding new marketing platforms. Strong collaboration skills to work effectively with our marketing team and contribute to overall growth. Experience in a similar marketing generalist role, with a passion for data and technology. A proactive attitude, demonstrated through past projects where they've taken initiative, such as contributing to a marketing platform rollout or driving a successful campaign.

We offer:

Training and ongoing support to make you successful in this role. Flexibility of working hours. An international company with small-sized teams and a high level of personal attention. Employee discounts and benefits. Additional policies such as, enhanced Maternity and Paternity, holiday exchange scheme, volunteer time off and refer a friend

Does this sound like you? Then apply today!

Shape the future of a leading bridalwear brand with a clear growth trajectory, while working in a collaborative, innovative team environment with direct access to leadership.



You'll find we are committed to developing, maintaining, and supporting a culture of equality, diversity, and inclusion. This applies to both our workforce and the practices we follow.



Job Type: Permanent



Salary: 35k to 45k, negotiable



Hours of Work: 39 hours per week, office based in Milton Keynes, but hybrid working available