Job Description

YOUR MISSION
As our new Marketing UK Lead you'll lead the transformation from a centrally steered marketing approach to a locally empowered structure - starting with you. You will act as the strategic and operational lead for all local brand & marketing activities and play a key role in building the yfood brand in one of our most promising international markets.
You combine deep local marketing expertise with strong digital and social media competence and understand how to activate a brand across channels and communities. You're able to work within a matrix structure and know how to collaborate across central and local teams. You're not just a planner - you're a builder.
Your Responsibilities

• Own the local marketing strategy and adapt the global brand platform for the UK market
• Drive brand awareness, relevance and credibility through culturally resonant storytelling
• Ensure consistent brand activation across retail, social, digital, influencer, partnerships & PR
• Translate consumer insights into tailored campaigns and own the UK brand calendar
• Build and lead the UK marketing team step by step - starting with yourself
• Collaborate closely with the international teams in Munich (Social, Brand Activation, Influencer, CRM, Performance, Trade Marketing) and lead for consistent and holistic local execution.
• Prepare for future team growth (e.g. Junior Brand Activation, Trade Marketing UK) and define the needed roles and workflows accordingly
• Lead the implementation of campaigns across all major brand channels, integrating Social Media, Influencer Marketing, Content Creation, Brand Activation and POS
• Collaborate with the Retail team to support sell-in, listings and in-store executions
• Ensure strong performance tracking, KPI monitoring and budget efficiency across initiatives
• Reporting to the UK Country Manager, act as a strong marketing counterpart with clear ownership for the brand side
• Foster alignment and collaboration with central functions in Munich HQ (Media, Creative, Digital, E-Commerce, Trade)
• Ensure seamless cross-functional execution across local and central teams

What We Offer

• The opportunity to build a local marketing organisation from the ground up
• A high-impact leadership role in one of our top priority growth markets
• Strong central support and mentorship from Munich HQ while owning the UK vision
• A dynamic, bold and international team culture
• The chance to shape one of the most exciting food tech brands in Europe

WHAT YOU NEED TO SUCCEED

• Native English speaker or fluent in English with a deep understanding of UK consumer culture and media landscape
• 5-8 years experience in Brand Marketing or Integrated Marketing Roles in FMCG, DTC, Lifestyle or Food
• Proven track record in building brands, owning campaigns and leading channel execution
• Strong social media, influencer, and content marketing expertise
• Comfortable working in matrix organizations with dotted reporting lines and international collaboration
• Strategic thinker with a hands-on builder mindset
• Analytical skills and marketing planning experience (budget, ROI, KPIs, etc.)
• Entrepreneurial, driven and collaborative

(WH)yfood?

• We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.
• yfood goes international.Although Germany is our home base, we have created a dynamic and colorful environment with our international markets, where many exciting topics are waiting for you.
• Agility is key.That's why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
• Vacation is important.That's why we give you 30 days of paid vacation per year.
• yfood keeps you fit . For this purpose, we offer a sports allowance, workshops and campaigns (e.g. step challenge for a good cause) as part of our health management.
• Train your taste buds. Everyone who wants to is part of our Sensory Team. So try new products, varieties or flavors before anyone else. Otherwise, there's as much yfood as you can carry, for free of course in all our offices but also if you work remotely.
• As a start-up you often have to fight with cliches. But some of them are true. That's why we also offer a fruit basket, your free caffeine kick or the still water.
• Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.
• B Corp is king. We have become B Corp certified! This means that we can now officially join a round of companies that all meet high social and environmental standards.

yfood Labs GmbH
yfood is a startup in Munich. Our yfood drink replaces a full balanced meal by providing 25% of your daily needs of all essential macro- and mirco nutrients.

Skills Required