Job Description

Job Summary

We are seeking a creative and dynamic Social Media Specialist to join our team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our brand presence and engage our audience. This role requires a strong understanding of public relations and social media management, as well as the ability to create compelling content that resonates with our target market.

Duties

Develop and execute social media strategies across various platforms to increase brand awareness and engagement. Create, curate, and manage published content (images, video, written) that aligns with our brand voice. Monitor social media channels for trends, customer feedback, and engagement opportunities. Collaborate with the marketing team to integrate social media campaigns with overall marketing initiatives. Analyse performance metrics to assess the effectiveness of social media efforts and adjust strategies accordingly. Engage with followers by responding to comments, messages, and inquiries in a timely manner. Stay updated on industry trends, best practices, and emerging technologies in social media.

Skills

Proven experience in public relations and social media management. Strong written and verbal communication skills with an eye for detail. Proficiency in using various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn). Ability to create engaging multimedia content tailored for different audiences. Familiarity with analytics tools to track performance metrics and generate reports. Excellent organisational skills with the ability to manage multiple projects simultaneously. A proactive approach to problem-solving and a passion for staying ahead of trends in digital marketing.
Job Types: Part-time, Freelance

Pay: 13.00 per hour

Expected hours: 8 - 16 per week

Schedule:

Monday to Friday Weekend availability
Experience:

Content marketing: 2 years (preferred)
Work Location: In person

Application deadline: 07/07/2025
Reference ID: Marketing/social media
Expected start date: 14/07/2025