Job Description

Job Title:

Marketplace Marketing Lead

Department:

Marketplace Team

Location:

Hybrid (2-3 days office based)

Reports To:

Head of Marketplace

Role Overview

The Marketplace Marketing Lead drives advertising, listing and promotional strategies on marketplace channels including Amazon and Walmart. You will refine targeting, optimise listings, forecast demand and align activities with product availability to boost revenue and profitability. This lead role requires at least two years of advertising experience on Amazon.

Key Responsibilities

Plan and execute advertising and promotional campaigns, including seasonal events such as Prime Day, Black Friday and Christmas, in partnership with the Head of Marketplace; manage budgets to maximise return on investment.

Optimise titles, bullet points, images and A+ content to improve visibility, click through and conversion rates.

Analyse customer behaviour, search trends and marketplace sales to refine targeting and inform accurate sell out forecasts; provide insights into product performance, seasonal trends and consumer demand to support inventory planning and promotional calendars

Partner with the Merchandising and FinOps teams to ensure advertising and promotions align with stock levels and pricing strategies.

Coordinate with the wider marketing and studio teams to integrate marketplaces initiatives into broader campaigns and develop clear asset briefs for Amazon Stores and other channels.

Monitor, analyse and report on campaign, product and promotional performance to the Head of Marketplace; use data insights to identify improvement opportunities and implement changes to drive enhanced results

Key Skills and Experience

Essential:

Minimum two years managing advertising campaigns on Amazon Seller or Vendor Central

Strong analytical skills and a data driven mindset

Excellent communication and collaboration skills

Proficiency with Amazon Brand Analytics, Intentwise or equivalent

Desirable:

Experience with Amazon DSP and Amazon Marketing Cloud AMC

Background in multi-channel marketing beyond Amazon

Familiarity with advanced ad formats, automation tools or ERP and marketing automation platforms

Key Metrics for Success

Advertising TACOS below two percent of total sales

Improvement in click through and conversion rates

Growth in impressions and clicks through enhanced targeting

Accuracy of sell out demand forecasts

Revenue contribution from advertising and promotions

Smooth alignment of campaigns with stock availability and wider strategies

Cultural Fit

Creative and proactive thinker with strong ownership and accountability

Collaborative and adaptable, thriving in a fast paced environment

Results focused and passionate about delivering high impact marketing campaigns

Job Types: Full-time, Permanent

Pay: 25,000.00-40,000.00 per year

Additional pay:

Yearly bonus
Benefits:

Additional leave Bereavement leave Casual dress Company events Company pension Employee discount Free parking On-site parking Sick pay Store discount
Schedule:

Monday to Friday
Work Location: In person