Job Description

Role Overview

We are looking for a dynamic and results-driven Maternity Cover Marketing Manager to lead our marketing strategy and execution. You will play a key role in driving brand awareness, customer engagement, and sales growth across all our dealership locations. The ideal candidate will have experience in the automotive industry and a passion for delivering innovative marketing campaigns.

Key Responsibilities

Strategic Planning:

Work with the Marketing and Communications Director to develop the quarterly Marketing plans. Upload plans to manufacturer systems and ensure that brand requirements are met within the quarter.

Campaign Management:

Work with the Marketing and Communications Director to develop engaging and results driven campaigns.

Brand & Content Development:

Manage brand positioning, ensuring consistency across all communication channels.

Digital Marketing:

Oversee PPC, SEO, social media with Digital Marketing Executive and website performance with Marketing Executive, to optimize online visibility and lead generation.

Event Management:

Oversee organization and promotion of dealership events and test-drive days, and be the first point of contact for sponsorship opportunities to increase customer engagement.

Partnerships & Promotions:

Collaborate with automotive manufacturers and external agencies to enhance marketing initiatives and maximize promotional opportunities.

Management Relationships:

Oversee management requests to the Marketing inbox. Be the first responder to the marketing inbox updates and manage the GBL and Digital Agency relationship.

Reporting & Analysing:

Report on all marketing activities, bringing together the reports from the Digital Marketing Executive and Marketing Executive to present to Marketing and Communications Director. Run competitor reports regularly. Create a weekly update communication for all site and senior managers.

Team Leadership:

Manage the day to day aspect of the marketing team.

Skills & Experience Required

Proven experience in a Marketing Manager role, preferably in the automotive or retail sector. Strong knowledge of digital marketing, including PPC, SEO, social media, and email marketing. Excellent project management and organizational skills, with the ability to handle multiple campaigns simultaneously. Strong analytical skills with experience in using GA4, CRM systems, and marketing automation tools. Creative mindset with the ability to develop engaging marketing campaigns and content. Experience in event planning and brand partnerships is a plus. Strong communication and stakeholder management skills. Ability to work independently and as part of a team in a fast-paced environment.
Job Types: Full-time, Fixed term contract
Contract length: 15 months

Pay: 38,000.00 per year

Benefits:

Company pension Work from home
Ability to commute/relocate:

Chislehurst BR7: reliably commute or plan to relocate before starting work (required)
Experience:

Marketing: 2 years (required)
Work Location: In person