Media Planning Director

London, United Kingdom

Job Description

Company Description
We help brands make BOLD
MOVES Nowadays, brands want rapid, spectacular growth and they expect media to deliver it. Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.” Now we hear “Take me from 4th to 1st in my category” “Help me grow 10% in a market declining 10%” “Make me the most loved brand in my industry” These are huge asks of media, that can’t be met through tweaking the media plan of two years ago. Decades of advertising research prove that without a big change, large brands stay large and small brands stay small. This is why Zenith help brands make BOLD MOVES. Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers. Bold moves are backed up with a solid forecast – they are a better path to growth. Bold moves build a partnership – we believe in this approach so much we link our growth to your success. Bold Moves bring bigger ROI This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.

We are looking for a Planning Director, flexible in their approach to be able to work equally across Three Mobile and Nespresso. Reporting into the Business Directors, you will be an expert in delivering B2B2C planning strategies, new business pitch support, campaign brief responses and all digital planning and strategy for our entrepreneurial clients. Your expertise in B2B2C, will help build and maintain trusted relationships with these two key clients. You’ll drive forward client business by delivering industry leading solutions and driving excellence in client performance, however that is measured, from direct response revenue to brand health. As our Planning Director, you will combine creative thinking with a deep understanding of data to develop innovative strategies to ensure media activity reaches the right audiences and delivers excellence results for clients. You will also manage the support team across both Nespresso (1 Exec) and Three (1 Manager and 1Exec)

We are looking for a confident, ambitious and motivated planner who can autonomously, but also enjoys working within a team and is comfortable making BOLD moves and decisions. We have a strong collaborative working culture. You will have proven experience of success across B2B2C, sector experience and knowledge are desirable but not essential. We need someone with a strategic and inquisitive mind with a proven track record of using multiple data inputs to arrive at well-thought through and exciting media solutions You will also have:

  • Experience presenting to clients and internal peers.
  • Experience of planning and optimising campaigns across both ATL and digital channels.
  • Excellent project management skills
  • Understanding of widely used industry research and benchmarking tools (e.g. TGI, Comscore)

Additional Information
At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective. We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.

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Job Detail

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    Full Time
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  • Job Location
    London, United Kingdom
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