Job Description

1. Media Strategy Formulation: Develop comprehensive media plans by analyzing market trends and aligning with corporate objectives; design budget frameworks balancing brand-building and sales conversion goals to enhance marketing precision and business growth.

2. Cross-Channel Media Integration: Curate and synchronize digital and traditional media resources; create integrated marketing approaches tailored to campaigns while exploring innovative formats and partnerships to maximize resource impact.

3. Influencer Collaboration Management: Identify and partner with KOLs/KOCs through targeted selection aligned with campaign goals; manage end-to-end partnerships from strategy to execution, expanding networks to achieve performance targets.

4. Ad Placement & Optimization: Implement tracking systems to monitor reach, engagement, and conversion metrics; conduct data-driven optimizations for cost-efficiency and develop improvement plans to elevate media performance.

5. Innovation & Continuous Improvement: Research industry trends to innovate partnership models and strategies; refine processes and skills through learning initiatives to drive personal and business growth.

?About JD.com?

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JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company's cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its "Retail as a Service" offering to help drive productivity and innovation across a range of industries. JD.com's business has expanded across retail, technology, logistics, health, industrials, property development and international business. JD.com is ranked 44th on the Fortune Global 500 list and is China's largest retailer by revenue, serving over 600 million annual active customers. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company's mission is to make lives better through technology, striving to be the most trusted company in the world.

?Our Global Business?

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We are dedicated to building a digitally intelligent, cross-border supply chain and global retail infrastructure. Leveraging our global supply chain capabilities, JD.com continues to expand in markets where our competitive strengths shine. Currently, JD.com's operations span China, the U.K., the Netherlands, France, Germany, Spain, Brazil, Hungary, Japan, South Korea, Australia, Thailand, Vietnam, Malaysia, Indonesia, Saudi Arabia, the UAE, the U.S., and many others, serving customers worldwide.


Key International Business Segments: Joybuy (online retail business in Europe), International Logistics, Cross-border Import Business, JD Industrials International, JD Property International

?"Joybuy" - Online Retail Business in Europe?

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Joybuy is JD.com's online retail business in Europe. It is currently in the test phase in the UK, the Netherlands, Germany, France, Belgium, and Luxembourg. Joybuy places the customer at the heart of everything it does. Our slogan, "Don't just buy, Joybuy," perfectly captures our mission to fulfill our customers' needs and provide a service that is easy and convenient, but also enjoyable and fun.