Job Description

We are seeking a motivated and experienced part time

Meta Paid Ads Executive

to join our growing, dynamic digital marketing agency.

Please note: you MUST have experience planning, launching and managing paid advertising campaigns on Meta.

As a part time

Paid Media Executive

, you will be responsible for planning, managing and optimising paid social campaigns on Meta (Facebook/Instagram). This is an exciting opportunity to work with various clients, delivering effective campaigns and achieving outstanding results in the ever-evolving world of paid social media advertising.

We have a diverse range of clients, from Michelin Star restaurants through to global manufacturing companies.

Responsibilities:

Paid Social Campaign Management: Take ownership of managing and optimising

paid

social campaigns for multiple clients on Meta (Facebook/Instagram), monitoring, and optimising campaigns to meet client objectives and KPIs. Performance Analysis: Regularly monitor campaign performance, analyse key metrics, and make data-driven recommendations for campaign optimization. Utilise platform analytics and reporting tools to track performance, audience engagement, and conversions. Audience Targeting: Conduct thorough audience research to identify and target relevant audience segments on each platform. Develop and implement audience targeting strategies to maximise campaign reach and effectiveness. Ad Copy and Creative Development: Collaborate with the creative team to develop compelling ad copy and creative assets that resonate with the target audience. Optimise ad visuals, headlines, and descriptions to improve click-through rates and conversions. Budget Management: Monitor and manage campaign budgets effectively to ensure optimal allocation and maximum return on investment. Adjust budgets based on campaign performance and client objectives. Client Communication: Build and maintain strong relationships with clients, serving as their primary point of contact for paid social campaign-related inquiries. Provide regular updates on campaign performance, discuss strategy recommendations, and address any concerns or questions. Campaign Strategy: Collaborate with the team to develop paid social campaign strategies aligned with client goals and objectives. Conduct competitive analysis, identify industry trends, and implement best practices to drive campaign success. Reporting: Prepare comprehensive reports on campaign performance, highlighting key metrics, insights, and recommendations. Deliver reports to clients on a regular basis, providing clear and concise explanations of performance and areas for improvement.

Requirements:

Minimum 2 year of hands-on experience managing

paid social campaigns

across platforms such as Meta (Facebook/Instagram), TikTok, and Pinterest. Proficient in using platform analytics and reporting tools to track and analyse campaign performance, audience engagement, and conversions. Strong understanding of audience targeting strategies and ability to develop effective audience segments for each platform. Creative mindset with the ability to collaborate with the creative team in developing engaging ad copy and visual assets. Excellent communication skills, both written and verbal, with the ability to effectively communicate with clients and internal team members. Proactive and self-motivated, with a passion for digital marketing and staying up-to-date with industry trends and best practices.
Bonus: Experience with other paid social platforms, such as TikTok, LinkedIn, or Pinterest, is a plus.

Must be UK based.

Benefits:

Opportunity for growth and development within a small digital marketing agency. Work with diverse clients across various sectors, ensuring each day brings new challenges and opportunities. Collaborative and supportive team environment with close client relationships.
If you are a results-driven individual with a strong understanding of paid social media campaigns and a passion for delivering effective digital marketing strategies, we would love to hear from you. Please submit your resume and a cover letter highlighting your relevant experience and skills.

Job Type: Part-time

Pay: From 17.50 per hour

Expected hours: 16 - 20 per week

Benefits:

Casual dress Work from home
Experience:

running ads on Meta using Meta Ads Manager: 2 years (required) Meta paid advertising: 2 years (required)
Work authorisation:

United Kingdom (required)
Work Location: In person