Job Description

Sales Executive - Lings Triumph Essex

24,000 basic + uncapped commission (OTE 40,000+)

Lings Triumph Essex is looking for an ambitious, professional and customer-focused Sales Executive to join our award-nominated team. This is a high-impact role where your organisation, communication and drive directly influence your success.

Reporting to the Dealer Principal, you'll manage your own customer base, build your personal reputation, maintain a strong order bank and represent a world-leading motorcycle brand with professionalism and confidence.

If you thrive in a fast-paced sales environment, take pride in customer experience, and want to build a long-term career in the motorcycle industry, this role is for you.

Key ResponsibilitiesCustomer Engagement & Sales

Speak with potential customers daily via phone, email and face-to-face. Guide customers through specifications, pricing, availability and features. Deliver exceptional customer service from first enquiry to handover. Build and maintain your own pipeline and personal customer base. Confidently negotiate deals and handle objections.

Process & Organisation

Organise your diary proactively to maximise lead conversion. Maintain FCA compliance throughout every step of the sales process. Manage test rides, including insurance checks and ensuring bikes are fuelled and prepared. Update CRM records accurately and maintain a clean, organised order bank.

Advertising & Lead Generation

Photograph and advertise part exchanges to generate enquiries. Use social media and online platforms to promote offers, stock and unique opportunities. Leverage every customer interaction as an opportunity to build new leads.

Finance & Compliance

Provide finance quotes and explain available options clearly. Walk customers through finance proposals and documentation. Maintain full compliance with FCA regulations and dealership policies.

Brand Representation

Represent Triumph with professionalism and enthusiasm at all times. Uphold showroom standards and help create a welcoming environment. Ensure every customer receives a premium, memorable experience.

What We're Looking For

A genuine passion for motorcycles and the Triumph brand. Excellent communication and people skills. Confident, proactive and comfortable building relationships with all types of customers. Natural negotiator who doesn't shy away from pressure or unexpected challenges. Strong organisational skills and the ability to manage a busy diary. Quick to learn new IT systems, digital tools and in-house platforms. Basic numeracy and a solid understanding of calculations used in sales. Motorcycle licence required. Car licence preferred.

What We Offer

24,000 basic salary

Uncapped commission potential (OTE 40,000+)

New & used motorcycle staff discount schemes Parts & accessories staff discount Clothing staff discount Servicing discount scheme Cycle to Work Scheme Free admission to select motorcycle & industry shows Company pension Referral programme Free on-site parking Company, manufacturer and industry-recognised training A collaborative, supportive team with genuine progression routes

Benefits

Company events Employee discount Industry training Cycle to Work Scheme Free parking Supportive sales environment

Location

Lings Triumph Essex
Great Dunmow, CM6 1XN
(Candidates must reliably commute or plan to relocate before starting.)

Application Question

Why would you be the right person for this position? Please list any relevant experience that would support your application.

Licenses Required

Motorcycle licence:

Required

Car licence:

Preferred

Job Types: Full-time, Permanent

Pay: 24,000.00-40,000.00 per year

Benefits:

Company events Company pension Cycle to work scheme Employee discount Free parking On-site parking Referral programme Store discount
Ability to commute/relocate:

Great Dunmow CM6 1XN: reliably commute or plan to relocate before starting work (required)
Application question(s):

Why would you be the right person for this position, please do list any relevant experience that would help towards this application.
Licence/Certification:

Car License (preferred) Motorcycle Licence (required)
Work Location: In person