Job Description

Meaningful Work From Day One

This role is first and foremost a sales relationship building role integral to the Wholesale and On Trade sales functions of B-F, driving performance and productivity through establishing effective relationships with On Trade Wholesale (OTW) sales teams in your region. The key responsibility is to deliver value and profitability for Brown Forman as well as to establish and maintain a strong relationship with the customer and to achieve the objectives assigned to the channel and specifically to your region.


Working with the Wholesale Sales Manager, you will also help define sales, distribution, inventory/ stock, promotional goals and commercial strategies for your own assigned accounts; including analysis of sales, distribution and promotion performance, implementation and evaluation of trade activities.


You will have a proven track record in working with OTW in the UK On Trade. You will also work to establish effective and trusted business partnerships across all relevant business functions including category, supply chain, marketing and finance and provide clarity to the Sales and UK leadership team on business performance and future outlook of B-F's relationship with key OTW partners.

What You Can Expect

Build Strong Relationships


Build and influence strategic partnerships with regional wholesale sales teams to broaden the reach of the B-F Portfolio to facilitate prospecting new business opportunities Build strong internal relationships across Brown-Forman's UK operation and wider On Trade and Wholesale team's through collaborative working. Be a key On-Trade point of contact for the business in your region attending events and building key relationships as appropriate Develop a strong relationship with customers and understand what drives their decision making process. Motivate them to purchase, promote and ensure visibility for our brands
Business Development


Continuously detect & develop customer's & B-F's business opportunities - identify risks, problems, root causes and ideal solutions Meet/exceed annual volume, value & profit objectives of all brands across your region and allocated accounts Work closely with your Line Manager, relevant Regional Sales Manager, Wholesale & On Trade Leadership Team, peers and other internal stakeholders on the development of business and portfolio strategies, yearly budgets and quarterly projections, trade terms, price structures, profit margins, etc Maximize new business development opportunities and collaborate with relevant Field Sales Executives as appropriate Recommend actions to adapt to changes on a proactive basis Organize and facilitate On Trade sales drives within the Region to support key seasonal periods with both internal and external stakeholders
Commercial & Strategic Planning


Work with your Line Manager to develop annual plans including volume, promotional activity, visibility, logistics and financial information along with KPIs for measuring results Negotiate and close annual and seasonal commercial agreements with accounts responsible for Manage budgets & profitability Manage your time, workload and journey planning accordingly to build the most effective relationships with your external customer counterparts and effectively manage your own assigned accounts
Business Analytics and Insights


Provide in-depth ongoing analysis of market trends, competitor activity and identification of company/brand's strengths and weaknesses; Manages the company's sales planning, controlling of discounts spending and sales results, reporting and budgeting requirements and processes; Evaluate results and improve ROI
Operative Processes


Understand customers' commercial trading terms & agreements Customer Admin set up & ongoing management (all admin relating to NPD, Legal, pricing & promotions, finance, customer service, etc.) Manage billing, A/P and invoicing issues and use internal resources to solve and communicate them Communicate logistical terms & conditions (including min. order) from 3PL Stock management & availability at all times (accurate planning & forecasting - internally & externally) Clear communication of progress of business performance initiatives

What You Bring to the Table

Proven ability to build and establish an effective network and relationships in the OTW sector Significant, progressive Sales experience, ability to quickly identify customer and channel needs as well as the ability to unlock insights from data and use them to drive growth with our trade partners Depth of experience in customer negotiations at a national and regional level, and a sound knowledge of UK retail environment Strong Business Acumen, P&L experience

What Makes You Unique

Prior Experience in wine and spirits or luxury FMCG industries Fluent English, both spoken and written Great analytical skills, commercially savvy and solution focused to solving problems Excellent presentation skills and translating sales information in a clear, concise and visually appealing way Self-starter with proven ability to identify issues and projects, plan and prioritize with demonstrated ability to organize and manage multiple projects to completion by specific deadlines Strong business acumen and judgment along with strategic capabilities Superior communication skills (influencing, listening, presentations, written) Ability to build strong relationships at all levels with strong stakeholder awareness Collaborative team player, with conflict management skills Adaptable, flexible and resilient IT literate - MS Office applications & Google applications

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.


Many Spirits, One Brown?Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.


Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown?Forman.


Enriching Life. Enriching Careers- At Brown?Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown?Forman is consistently recognized as a Great Place to Work in countries around the world.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.


#LI #jackdaniels


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.


Business Area: Europe, Africa, APAC Division


Function: Sales


City:



London


State:


Country: GBR


Req ID: JR-00009417