Job Description

This is a pivotal commercial role focused on launching a new surgical technology product into the UK market. Drive direct sales, build clinical relationships, and shape the go-to-market strategy. Over time, this role is expected to evolve into a broader leadership position, including the development of additional product lines. It's a hands-on opportunity to build something from the ground up within a well-established but growth-oriented business.
This is a national, field-based sales role focused on launching and driving adoption of a new surgical technology product across the UK market.

• Lead direct sales efforts into anaesthetists, operating room teams, and critical care departments across NHS and private hospitals
• Build and leverage clinical relationships to introduce a new solution within surgical and airway management pathways
• Develop and execute a targeted sales strategy, supported by internal admin and marketing teams
• Provide market feedback and competitor insights to shape product positioning and messaging
• Represent the business at clinical meetings, product demos, and industry events
• Collaborate with leadership on future team structure and growth plans
• Contribute to the development and launch of additional surgical and airway-related product lines.
• Progress into hiring and leading a UK sales team as the business scales.

Lead the UK launch of a new surgical technology product.Clinically focused, innovation-led medical device business.
A commercially driven sales professional with strong clinical credibility and experience in surgical or airway-related technologies.

• Proven track record selling into operating theatres or critical care environments.
• Strong network within anaesthesia and surgical teams.
• Hands-on, entrepreneurial mindset suited to a small, fast-growing company.
• Comfortable working independently and shaping a new product category.
• Able to cover a national territory, with the ability to travel.

Our client is a long-established medical device manufacturer with a strong reputation in anaesthesia, airway management, and surgical care. Following recent investment and portfolio expansion, they are entering an exciting phase of growth, launching a new surgical technology product designed for use in operating theatres and critical care environments. With a lean UK team and global reach through distributors, they offer a unique opportunity to make a meaningful impact in a fast-moving, agile environment.

• Competitive base salary aligned to experience
• Performance-based commission structure
• Flexible car policy or allowance
• Pension and core protection benefits
• Opportunity to shape a new product category and grow into a leadership role
• Collaborative, agile working environment with high visibility across the business

Skills Required