Job Description

Barchester's exceptional marketing team have a rare opportunity for a New Builds Marketing Executive to join the Barchester family. This role involves managing the marketing processes for the successful delivery of new home openings across the UK, including naming, artwork creation, offline campaign implementation, and opening events. The successful candidate will play a key role in budget control, reporting, and delivering on-brand collateral for the new homes.
Main duties of the job
As the New Build Marketing Exec, you will manage processes that underpin the successful delivery of marketing for our new home openings to drive commercial performance. This will include the naming of the home, artwork creation, offline campaign implementation, through to the opening event. You will also play your part in budget control and reporting, as well as delivering clear, on-brand collateral for homes to use appropriately.
About us
Barchester Healthcare is one of the UK's market leading healthcare providers being the second largest in the UK with over 250 care homes and hospitals across the country. With a successful new builds programme with 10 new build homes being built and opened every year for the next three years, they are rapidly and successfully expanding.
Details
Date posted
09 September 2025
Pay scheme
Other
Salary
35,000 a year
Contract
Permanent
Working pattern
Full-time, Part-time
Reference number
1378968836
Job locations
https://jobs.barchester.com/
Bracknell
RG42 1FW
Job description
Job responsibilities
Barchester's exceptional marketing team have a rare opportunity for a New Builds Marketing Executive to join the Barchester family. Hybrid working, with regular travel into our London office as well as frequent scheduled visits to our new build homes that are due to open across the UK. Great opportunity to meet teams on site and tour our stunning new homes.
As the New Build Marketing Exec you will manage processes that underpin the successful delivery of marketing for our new home openings to drive commercial performance. This will include the naming of the home, artwork creation, offline campaign implementation, through to the opening event. You will also play your part in budget control and reporting, as well as delivering clear, on-brand collateral for homes to use appropriately. Barchester Healthcare is one of the UK's market leading healthcare providers being the second largest in the UK with over 250 care homes and hospitals across the country. With a successful new builds programme with 10 new build homes being built and opened every year for the next three years, we are rapidly and successfully expanding.
NEED TO HAVE:
Administration experience Ability to work concurrently on a number of different projects, ensuring projects are completed on time
Have organizational and prioritisation skills, and ability to manage own workload Excellent written and verbal communication skills Good knowledge of Outlook, Word, Powerpoint and Excel
Is a self-starter, pro-active and a can do attitude
UK driving licence
NEED TO DO:
Ensure all systems are in place and working correctly for a smooth customer journey
Set up call tracking for each home, and liaise with digital team to ensure the digital elements are in place when needed
Liaise with media, creative and print agencies, to ensure campaigns are delivered on time and messaging is on-brand
Carry out a competitor analysis for each new home and produce a presentation with an overview of key findings
Work collaboratively with other Marketing team members to ensure the Digital, PR and CX elements of the campaigns are delivered on time
Source an appropriate name for the new homes and manage the approval internally and with the local authority
Work with our signage contractor to produce temporary and permanent signage solutions for each home, with messaging on-brand Ensure the new homes have the marketing tools to promote their home locally including printed collateral and via our web-to-print system
Support with the preparation and delivery of the grand opening event for each new home including name badges for attendees, goody bags, running order and help at the event
REWARDS PACKAGE
35,000 per annum
25 days holiday plus bank holidays
Life cover
Access to a wide range of retail and leisure discounts at big brands and supermarket
Free access to medical specialists, who are available for a second opinion if you need it to make a decision with confidence
Confidential and free access to counselling and legal services
As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be. Job description
Job responsibilities
Barchester's exceptional marketing team have a rare opportunity for a New Builds Marketing Executive to join the Barchester family. Hybrid working, with regular travel into our London office as well as frequent scheduled visits to our new build homes that are due to open across the UK. Great opportunity to meet teams on site and tour our stunning new homes.
As the New Build Marketing Exec you will manage processes that underpin the successful delivery of marketing for our new home openings to drive commercial performance. This will include the naming of the home, artwork creation, offline campaign implementation, through to the opening event. You will also play your part in budget control and reporting, as well as delivering clear, on-brand collateral for homes to use appropriately. Barchester Healthcare is one of the UK's market leading healthcare providers being the second largest in the UK with over 250 care homes and hospitals across the country. With a successful new builds programme with 10 new build homes being built and opened every year for the next three years, we are rapidly and successfully expanding.
NEED TO HAVE:
Administration experience Ability to work concurrently on a number of different projects, ensuring projects are completed on time
Have organizational and prioritisation skills, and ability to manage own workload Excellent written and verbal communication skills Good knowledge of Outlook, Word, Powerpoint and Excel
Is a self-starter, pro-active and a can do attitude
UK driving licence
NEED TO DO:
Ensure all systems are in place and working correctly for a smooth customer journey
Set up call tracking for each home, and liaise with digital team to ensure the digital elements are in place when needed
Liaise with media, creative and print agencies, to ensure campaigns are delivered on time and messaging is on-brand
Carry out a competitor analysis for each new home and produce a presentation with an overview of key findings
Work collaboratively with other Marketing team members to ensure the Digital, PR and CX elements of the campaigns are delivered on time
Source an appropriate name for the new homes and manage the approval internally and with the local authority
Work with our signage contractor to produce temporary and permanent signage solutions for each home, with messaging on-brand Ensure the new homes have the marketing tools to promote their home locally including printed collateral and via our web-to-print system
Support with the preparation and delivery of the grand opening event for each new home including name badges for attendees, goody bags, running order and help at the event
REWARDS PACKAGE
35,000 per annum
25 days holiday plus bank holidays
Life cover
Access to a wide range of retail and leisure discounts at big brands and supermarket
Free access to medical specialists, who are available for a second opinion if you need it to make a decision with confidence
Confidential and free access to counselling and legal services
As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Person Specification
Qualifications
Essential

• Administration experience, ability to work concurrently on multiple projects, strong organizational and prioritization skills, excellent written and verbal communication skills, proficient in Microsoft Office applications, and a self-starter with a proactive and can-do attitude.

Person Specification
Qualifications
Essential

• Administration experience, ability to work concurrently on multiple projects, strong organizational and prioritization skills, excellent written and verbal communication skills, proficient in Microsoft Office applications, and a self-starter with a proactive and can-do attitude.

Skills Required