Job Description

Job Title:

Online Marketing Specialist

Location:

London

About the Role:

We are looking for a strategic and data-driven Online Marketing Specialist to own the end-to-end user lifecycle for our US/UK equities trading/Investing platform. You will be instrumental in developing sophisticated segmentation strategies to boost user engagement, asset retention, and overall Assets Under Management (AUM). The ideal candidate is a proactive operator with a deep understanding of US/UK capital markets and a proven track record in leveraging data to drive growth within a regulated financial environment.

Key Responsibilities:

End-to-End User Lifecycle Management:

Develop and execute layered user operation strategies for the US/UK equities platform, focused on

increasing trade frequency, asset retention, and growing total Assets Under Management (AUM).

Data-Driven Precision Marketing:

Analyze user behavior data (e.g., trading frequency, portfolio preferences, risk profile) to

build robust user segmentation models.

Design and optimize targeted outreach campaigns (via EDM, push notifications, community) based on these insights.

High-Value User Experience:

Lead

initiatives to enhance the user journey for high-net-worth (HNW) and active traders. Collaborate with Product and Customer Service teams to deliver

customized content and services

(e.g., exclusive market reports, VIP hotline, investment webinars) to increase loyalty and LTV (Lifetime Value).

Compliance Alignment:

Work closely with compliance teams to

ensure all operational initiatives and marketing campaigns fully adhere to local financial regulations

and internal policies, proactively identifying and mitigating risks.

Qualifications & Requirements:

Mandatory Skills & Experience:

3+ years of experience

in online marketing, or a related role within the

financial services, FinTech, or wealth management industry.

Strong knowledge of US/UK equity market mechanics

Proficiency in data analysis tools

(e.g., SQL, Tableau, Mixpanel) and

marketing automation platforms

(e.g., Braze, HubSpot).

Core Competencies:

Market-Activated Mindset:

High sensitivity to market-moving events (e.g., Fed policy announcements, earnings seasons); ability to

rapidly conceptualize and launch responsive campaigns and content strategies.

Quantitative Problem-Solving:

Demonstrated ability to

deconstruct complex goals using a metrics-driven approach

(e.g., "Increase the usage rate of our auto-invest product by 15% this quarter").

Cross-Functional Leadership:

Proven experience collaborating with

Product, Engineering, and Legal/Compliance

teams to drive projects to completion. Adept at

stakeholder alignment, resource coordination, risk anticipation, and optimizing execution efficiency.

Bonus Points (Preferred Qualifications):

Hands-on experience operating

cross-border financial products

(e.g., US/UK equities, options, futures). Familiarity with

trading/investing strategies

and technical analysis. Understanding of user operation models within

online brokerage platforms.

Team Collaboration:

You will

work deeply with Legal/Compliance, Product, and Customer Service departments.

Success in this role requires the ability to

communicate effectively in "business language"

to align stakeholders, navigate constraints, and drive tangible solutions to completion.

Job Types: Full-time, Permanent

Pay: 50,000.00-60,000.00 per year

Education:

Bachelor's (required)
Experience:

online financial marketing: 3 years (preferred)
Work authorisation:

United Kingdom (required)
Work Location: In person