Job Description

Paid Executive | Folkestone | Kent | Full-Time | Permanent
We're Sleeping Giant Media. A multi-award-winning digital marketing agency on a mission to make digital better. From Folkestone to Europe, we help businesses grow through smart strategy, creative thinking and genuine partnership.
Right now, we're looking for a Paid Executive to join our growing team. As a certified B Corporation, we're proud to be part of a global community of businesses committed to balancing profit with purpose. Our workplace is grounded in equity, transparency and impact, where doing good and doing great go hand in hand.
We believe in flexible working, diverse voices and giving people the space to thrive. If you're someone who loves learning, tackling new challenges and being part of something meaningful, we think you'll fit right in.
In this role, you'll support the planning, execution and optimisation of paid search and social campaigns across key platforms, such as Google Ads, Microsoft Ads, Meta Ads and LinkedIn Ads. You'll collaborate closely with Strategic Account Managers and the wider Paid Team, providing data-driven insights and strategies to deliver exceptional results for our clients.
This is a great opportunity for someone with some foundational experience in paid media - perhaps you've worked in a junior role, completed an internship, or had some hands-on exposure to paid media. You'll already have a basic understanding of how paid media works and be confident using key platforms, but you're now looking to deepen your expertise and take on more responsibility. If you're keen to learn, excited to grow and want to be part of a supportive and purpose-driven team, you'll fit right in.
About the role
ROLE: Paid Executive
DEPARTMENT: Client Delivery - Paid Team
RIGHT TO WORK: Applicants must have the right to work in the UK, as we are unable to provide visa sponsorship.
NO RECRUITMENT AGENCIES: Please note that we are not seeking assistance from recruitment agencies for this role. We have established relationships with selected partners and will reach out to them directly if support is needed.
LOCATION: Folkestone, Kent/Hybrid - This is a hybrid role based in the UK, with a minimum of three days a week required in our Folkestone office for training, collaboration and client meetings. We understand that everyone's circumstances are different and are open to discussing how we can support you to meet this requirement.
DURATION: Permanent and full-time. Working Monday to Friday 9am-5:30pm (37.5 hours weekly).
PACKAGE: Starting from 24,570 DOE
We're proud to be B Corp certified and a employer. We publish salaries in all job ads to ensure transparency and fairness for every candidate.
THE ROLE
Successfully launch and optimise paid search & paid social campaigns on ad platforms, including but not limited to Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, Reddit, Apple, Amazon, and TikTok.
Conduct keyword, audience, and competitor research for campaign targeting.
Track performance and report on a daily/weekly/monthly basis, feeding back to the Strategic Account Managers and Paid team.
Perform budget pacing checks to keep campaigns within limits.
Support in the management & execution of paid campaigns, including campaign & audience planning, set up & activation, optimisation towards performance KPIs and campaign evaluation.
Support the refinement of internal processes/workflows and service mapping.
Utilise quality assurance checklists or business-preferred AI-based platforms for error prevention.
Contribute to internal Paid team meetings with prioritised IDS points of discussion.
Assist the team in achieving a Utilisation % of 74%.
Assist the team in achieving a Billability % of 71%.
Learn and embed third-party platforms for greater efficiency in daily workflows.
THE PERSON
Demonstrate a passion for digital advertising and a drive for continuous learning and improvement. Focused on paid advertising and committed to staying up to date with industry trends.
Strong desire to grow and develop within the Paid Media industry.
Have strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
You thrive in a fast-paced environment and are comfortable managing multiple projects while maintaining attention to detail.
Work collaboratively with cross-functional teams while also being comfortable operating independently.
Are highly organised and able to manage multiple priorities and deadlines effectively.
Possess excellent problem-solving skills and a proactive approach to overcoming challenges.
Are a strong communicator, capable of explaining complex concepts clearly to clients and internal teams.
REQUIREMENTS
Minimum 1 year of Paid Media experience, either in-house or at an agency.
Proven experience in building and optimising campaigns on Google Ads (mandatory) and Meta Ads (mandatory); Microsoft Ads, LinkedIn Ads, or other platform experience is a plus.
Strong analytical skills for interpreting data and optimising campaign performance.
Excellent organisational, project management, and time management skills.
A keen interest in cultural trends and an eye for what's coming next.
Google Ads certification (Search and Display) is a plus.
Facebook Blueprint certification is desirable but not essential.
We know that no candidate will tick every box. If you're excited about this role and believe you could be a good fit, we encourage you to apply.
AI & INNOVATION
We're committed to embracing innovation and evolving with the digital landscape and that includes the smart use of AI.
We see AI as a tool to enhance our work, not replace it. Whether it's streamlining processes, uncovering insights, or supporting creativity, we're always exploring how AI can help us deliver smarter, more effective results for our clients.
You don't need to be an AI expert to work here - just open-minded, curious and willing to experiment. We'll support you with tools, training and opportunities to learn, so you can confidently engage with AI in a way that enhances your work and adds value to your role.
If you're excited about the future of digital and want to be part of a team that uses technology with purpose and responsibility, you'll feel right at home.
OTHER INFORMATION
We are passionate about fostering a workplace where everyone can be their authentic selves and feel supported to thrive. We encourage applications from people of all backgrounds, including those people from underrepresented backgrounds, people with disabilities and individuals of all faiths or beliefs.
Please note that applicants must have the right to work in the UK, as we are unable to provide visa sponsorship.
We do not ask about criminal convictions during our recruitment process. We believe in fair access to employment for everyone.
We are committed to creating an inclusive and accessible recruitment process. If you need reasonable adjustments or specific support during the recruitment process, or once in the role, we'll do everything we can to accommodate your needs.
Our interview process will involve getting in touch with you over email - never WhatsApp. And we will never ask for any payment or payment information from you. If in doubt, just get in touch!
If you're not sure you're 100% qualified but are excited about the role, apply anyway. We value potential and passion just as much as experience.
If you need to discuss any adjustments, get in touch at .
About the company
Sleeping Giant Media is a purpose-driven digital marketing agency based in Kent, known for industry-leading work across search, social, content, data, and digital strategy. Since 2008, we've been on a mission to Awaken Potential - in our clients, our teams, and our wider community. We're proud to be independently owned, multi-award-winning, and deeply committed to doing business the right way, balancing people, planet, and profit. Whether it's SEO, PPC, content marketing, or analytics, we deliver with expertise, integrity, and impact. And while we take our work seriously, we don't take ourselves too seriously - you'll find no ego here, just smart, passionate people doing great work together.
Required Criteria

• Minimum 1 year of Paid Media experience, either in-house or at an agency.
• Strong analytical skills for interpreting data and optimising campaign performance.
• Excellent organisational, project management, and time management skills.
• A keen interest in cultural trends and an eye for what's coming next.
• Proven experience in building and optimising campaigns on Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads
• Passionate about digital marketing, with a focus on paid advertising, and committed to staying up to date with industry trends.

Desired Criteria

• Google Ads certification (Search and Display)
• Facebook Blueprint certification
• Informal or formal qualifications preferred, but not necessary

Skills you'll need

Skills Required