Job Description

Job Overview

BPerfect Cosmetics is seeking a dynamic, results-driven

Paid Media Acquisition Executive

to join our growing Marketing team. The ideal candidate will have a proven track record in digital advertising and campaign management, with hands-on experience in executing and optimising paid media strategies across all platforms including Google Ads, Meta and TikTok. This role requires a data-driven thinker who can plan, launch, and manage performance-driven campaigns to acquire new customers and drive brand growth. The Digital Acquisition Executive will play a key role in driving our digital presence, increasing our online visibility, and delivering measurable business outcomes.

Responsibilities

Role Purpose and Requirements

As the eCommerce channel of the business continues to grow, the Paid Media Acquisition Executive role is pivotal in:

1. Managing paid performance marketing across PPC and social media advertising - Meta, TikTok, Google Ads

2. Collaborating with and driving our agency partner in the successful implementation of media spend allocation to meet business objectives and reporting requirements

3. Briefing, aligning, and optimising campaign creative for media inventory with BPerfect's in-house design team

4. Identifying and analysing platform trends and opportunities to create agile test-and-learn initiatives for Conversion Rate Optimisation (CRO)

Career Progression: Paid Media Acquisition Manager - for those excelling in the above role requirements

Key Responsibilities

Digital Acquisition via Paid Media

Manage agency partner in media spend and allocation

Proven experience as a Paid Media specialist with direct expertise across all social media platforms (Meta, TikTok, Google Ads)

A test-and-learn mindset with a genuine interest in uncovering opportunities for campaign performance and growth

Ability to influence stakeholders and drive campaign success through clear communication and strategic thinking

Technical skills, e.g., keyword analysis, bid strategies, UTM tagging, etc.

Experience managing a significant media budget

Creative optimisation and campaign planning

Data Analysis & Reporting

Deliver weekly dashboards and performance insights to the wider Marketing team

Act as the subject matter expert for Paid Acquisition within the wider marketing team

Provide insights into online shopping habits, behaviours, and trends via paid sources

Collaborate across departments and agencies to maximise the synergy between paid and organic performance

Required Expertise, Qualifications, Skills and Knowledge

A proven track record in planning, managing, and executing engaging creative content across multiple paid social and PPC campaigns

Deep understanding of the digital customer journey: Acquire, Engage, Desire, Action

Hands-on experience working with paid ads tools, e.g., Google Suite, Meta Ads, TikTok Ads, Triple Whale

Strategic thinker: detail-oriented, organised, and deadline-savvy, with a strong focus on delivering results

Clear, confident, and effective communicator

Ability to work independently and collaboratively in a fast-paced environment

If you are passionate about driving impactful marketing strategies and thrive in a collaborative setting, we encourage you to apply for this exciting opportunity.

Job Type: Full-time

Pay: From 25,000.00 per year

Benefits:

Casual dress Company events Company pension Employee discount Employee mentoring programme On-site parking Private medical insurance Store discount Work from home
Schedule:

Monday to Friday
Work Location: In person

Reference ID: Paid Media Acquisition Executive