Job Description

Join us as a Paid Media Executive

• If you have significant experience of delivering marketing strategies and social media content, this Paid Media Manager role is an ideal platform to showcase your expertise
• Joining a passionate and creative team, we\xe2\x80\x99ll look to you to support the delivery of digital marketing strategies and campaigns to grow our customer base
• You\'ll make sure we\'re delivering creative advertising and digital content which are on brand and really hit the mark in terms of the message we\'re trying to put across
• This position is available for a period of 12 months

What you\'ll do

As a Paid Media Executive, you\xe2\x80\x99ll be supporting all online content marketing initiatives to create attractive content that drives brand awareness and meets our marketing business goals. You\xe2\x80\x99ll be supporting digital marketing strategies and campaigns which enhance brand perception and customer satisfaction, and drive customer acquisition through pay per click, organic search, SEO, website, emails, affiliates and aggregators, programmatic, and social direct response.

It\'s a highly collaborative role, and you\xe2\x80\x99ll work closely with marketing leaders, experts and creative professionals to research and create attractive digital marketing content, alongside managing and engaging with external agencies and developing strong relationships with our stakeholders.

Your other responsibilities will include:

• Leveraging advantageous online communities, digital media partners and advanced techniques to drive traffic, produce high quality content and gather quality lead generation
• Analysing content performance metrics and improving digital content effectiveness and experiences across all digital marketing channels and campaigns to drive business outcomes
• Reviewing and making sure that content creation processes for digital marketing are complying with applicable laws, regulations and policies
• Helping to plan and deliver efficient and engaging social media communication channels in the bank
• Leading our communications interaction with other functions

The skills you\'ll need

Along with a passion for creativity, you\xe2\x80\x99ll bring significant experience of developing and delivering marketing strategies and social media content. You\xe2\x80\x99ll have a strong understanding of communications and new social media technologies, and you\xe2\x80\x99ll have excellent communication and interpersonal skills to effectively work with senior colleagues.

You\xe2\x80\x99ll also demonstrate:

• Strong copywriting skills
• Knowledge of aggregator and affiliate marketing
• An understanding of internal communications practices and principles
• Experience of managing complex delivery programmes
• Experience of managing relationships with external suppliers of communications-related services
• Excellent organisational skills, with the ability to deliver programme milestones on time against challenging deadlines

Hours 35

Job Posting Closing Date: 14/08/2023

NatWest Group