Paid Media Manager

Cardiff, WLS, GB, United Kingdom

Job Description

We are looking for a

hands-on Digital Marketing Manager

to take ownership of our

paid advertising and organic marketing

.

This is a performance-focused role, responsible for driving enquiries, improving lead quality, and supporting sustainable growth. You will manage live advertising campaigns while also planning and executing organic content to strengthen brand trust and visibility.

Key Responsibilities Paid Media (Primary Focus)

Manage and optimise

Google Ads and Meta Ads

accounts Generate enquiries for

unregulated bridging finance

Monitor and improve

cost per lead (CPL)

and lead quality Keyword research, audience targeting, and retargeting Manage budgets and pacing across platforms Implement and maintain conversion tracking (forms and calls) Oversee all digital marketing initiatives, including paid media, SEO, SEM, email marketing, content marketing, and social media, ensuring that efforts are integrated and aligned with growth targets.
Organic Marketing

Plan and manage

organic social media content

Schedule and publish posts across relevant platforms Repurpose content into short-form video and educational posts Support brand authority and engagement
Reporting & Optimisation

Monthly reporting on campaign performance and leads Analyse results (Customer Acquisition cost and Lifetime value) and identify opportunities for improvement Work closely with brokers to feedback on lead quality Utilise analytics tools (e.g., Google Analytics, HubSpot, SEMrush) to monitor and report on the performance of digital growth campaigns.
What We're Looking For

2+ years' experience in

digital marketing

Proven

hands-on experience

managing Google Ads and Meta Ads Strong understanding of organic social media strategy Analytical, performance-driven mindset UK-based Experience with Google Ads & Analytics and Adobe Creative Cloud Ability to design creative content Ability to self manage workload once trained and comfortable
Job Type: Full-time

Pay: 34,000.00-36,000.00 per year

Benefits:

Casual dress Company pension Free parking Sick pay
Work Location: In person

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Job Detail

  • Job Id
    JD4466086
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Full Time
  • Job Location
    Cardiff, WLS, GB, United Kingdom
  • Education
    Not mentioned