Job Description

Paid Media Manager

Salary:

50,000 per year, plus performance bonus.

About Us

Finspace Group is an award-winning finance brokerage specialising in secured finance - including bridging finance, development finance, commercial mortgages, and secured loans. We are unique in this space as we have our own in-house

lead generation

arm with a substantial budget for digital marketing. The company was founded from a marketing background and has a clear focus on Return On Ad Spend (ROAS) and Cost Per Acquisition (CPA) at its core.

About the Role

We are looking for a highly capable and data-driven PPC and Social Ads Manager to lead and scale our paid digital advertising efforts. Working within our established lead generation team, this role is key to driving qualified leads and increasing our market share in the specialist finance sector.

You will take full ownership of planning, executing, and optimising paid campaigns with a laser focus on ROAS and CPA. You'll be responsible for creating sophisticated campaign strategies that align with our commercial goals, constantly testing new creative, verticals, and audience combinations to drive performance. This is a hands-on role for a true platform specialist who thrives on accountability, autonomy, and proactively bringing new ideas to the table to deliver measurable results.

Key Responsibilities

Strategy & Execution:

Develop and execute paid media strategies across Google Ads (Search, PMax, YouTube), Meta (Facebook/Instagram), and LinkedIn, with a focus on generating high-quality leads.

Campaign Management:

Manage and optimise high-budget campaigns, overseeing everything from campaign structure and ad copywriting to advanced audience targeting, bidding strategies, and budget allocation.

Technical Setup & Tracking:

Set up and manage all conversion tracking using Google Tag Manager and GA4, ensuring accurate performance reporting and attribution across all platforms.

Optimisation & Testing:

Continuously monitor campaign performance data (CPC, CTR, CPA, ROAS) to identify areas for improvement. Implement a rigorous A/B testing schedule for creatives, headlines, landing pages, and audience segments.

Data Analysis & Reporting:

Carry out detailed performance reporting, translating complex data into clear insights and actionable recommendations for the wider team.

Collaboration:

Work closely with our in-house finance experts and operations team to develop compelling, compliant ad copy and ensure landing pages are fully optimised for conversion.

Industry Awareness:

Stay informed of platform updates, algorithm changes, and privacy regulations (GDPR, etc.) to keep our campaigns competitive, compliant, and ahead of the curve.

Key Requirements & Skills

Experience:

4+ years of hands-on experience managing multi-platform PPC and paid social campaigns, with a proven track record of managing and scaling campaigns with large budgets in a

lead-generation environment.

Platform Expertise:

Expert-level knowledge of Google Ads, Meta Business Suite, LinkedIn Ads, Google Tag Manager, and GA4.

Analytical Mindset:

Advanced skills in campaign analysis, A/B testing methodologies, audience segmentation, and funnel optimisation. You can turn raw data into strategic decisions quickly.

Technical Acumen:

Strong understanding of attribution modelling and the interplay between different marketing channels.

Industry Knowledge:

Experience or a strong interest in the property finance or a similar regulated industry is highly desirable.

Tools:

High proficiency with the Google Suite and data visualisation tools such as Looker Studio.

What We Offer

A competitive salary and performance bonus structure. The flexibility of working from home. Company pension scheme. Regular company events and a collaborative team culture. A key role with significant autonomy and the opportunity to make a direct impact on business growth.
If you are a performance-driven ads manager who gets excited by CPA, ROAS, and scaling

lead generation

in a competitive market, we invite you to apply today.

Job Type:

Full-time, Permanent

Location:

In person London

Job Types: Full-time, Permanent

Pay: 50,000.00 per year

Benefits:

Company events Company pension Referral programme Work from home
Application question(s):

Campaign Experience:
Briefly - please can you describe your direct, hands-on experience managing campaigns across Google Ads or Meta ads?

Please include approximate monthly budgets you've managed, and the results you achieved in terms of CPA, ROAS, or lead quality.

Optimisation & Strategy:
What specific optimisation strategies have you used to consistently improve campaign performance (e.g. audience segmentation, bidding strategies, creative testing, funnel adjustments)? Please share one example.

Tracking & Implementation Tools:
Which tools (apart from Google Tag Manager, GA4) have you set up or used to track and improve campaign performance, and how did it help you achieve better results?

Lead Generation Experience:
Have you previously managed digital campaigns focused on lead generation? If yes, please describe your experience and the results you achieved.

If not, how would you approach running lead generation campaigns online, and what challenges would you expect to face?

Work Location: In person