Job Description

PPC, Paid Search, Google Ads, Microsoft Ads, Meta Ads, Paid Media.

We are looking for a talented and passionate Paid Media Manager as we embark on an exciting period of growth. We operate across a variety of paid channels such as Google Ads, Microsoft (Bing), Meta (Facebook & Instagram), TikTok, Snapchat, Pinterest and LinkedIn.

Who are Click2Convert?

We are a thriving and ambitious digital marketing agency working with a variety of clients, but true specialists in hospitality marketing. We deliver a range of services to our clients, including web design & development, digital marketing, account management and CRO.

We are fortunate enough to work with some of the UK's leading hotel and leisure groups and combined, we have decades of experience delivering great results.

Benefits

Hybrid working. We work 3 days from our central Glasgow office, and 2 days from home. Competitive salary between 25k - 35k depending on experience. Private healthcare plan. Perkbox membership, with access to discounts from top retailers including Apple, Cafe Nero, Greggs, Tesco, ASOS, Uber and Deliveroo to name a few. Also a selection of freebies including coffees and sausage rolls. Discretional bonus Earlier finish every Friday. Ecology - a tree planted for each team member every month. 4pm finish on the last Friday of the month, with team activities and drinks to celebrate. Team socials and days out, including company dinners, team-building activities and holiday celebrations.

Responsibilities

Assist in the development and delivery of effective paid media strategies for both e-Commerce and lead generation focused clients. Build and launch campaigns across a variety of paid channels, undertaking keyword research, audience analysis and drafting relevant and engaging ad copy. Support in the management of budgets across all paid channels, adjusting the allocation of spend according to client priorities while ensuring accounts remain within budget. Regularly audit paid channel accounts and undertake competitor analyses to identify new opportunities to drive performance further. Produce monthly reports for key client accounts, using your knowledge of paid media to provide context to the demonstrated performance. Engage with clients directly to discuss performance and opportunities to further grow their accounts to meet the business objectives. Support in the training and development of junior team members.

Essentials

You have at least 2 years of experience with paid media channels, ideally with a strong background in paid search. You can work independently and can be proactive in thinking ahead. You are a strong team player and can collaborate on projects. You have excellent time management skills and can prioritise your workload. You have great communication skills, keeping team members up to date as well as building good rapport with clients. You have a data-driven mindset, drawing actionable insights from large datasets across platforms and Google Analytics 4. You have a strong work ethic and attitude, taking pride in delivering a high standard of work. You can carry out duties as required by your manager to support the day to day running of the business.

Nice to Haves

Certifications in Google, Microsoft and Meta ads. Experience in Tiktok and LinkedIn ads. Proficiency in Google Analytics 4 and Looker Studio. Experience in Google Tag Manager and conversion tracking. Experience with Google Merchant Centre and eCommerce platforms such as Shopify and WooCommerce.
If you don't fit all the criteria, you could still be a good fit! Send your CV over to sana@click2convert.com or message Sana on LinkedIn for an informal chat about the role.

Job Type: Full-time

Pay: 25,000.00-35,000.00 per year

Benefits:

Company events Company pension Employee discount Private medical insurance Work from home
Schedule:

Monday to Friday
Ability to commute/relocate:

Glasgow, G2 7EZ: reliably commute or plan to relocate before starting work (required)
Experience:

PPC: 1 year (preferred)
Work Location: Hybrid remote in Glasgow, G2 7EZ