Job Description

Here at instasmile.com, we have a fantastic opportunity for a strong marketer in both Paid Media and Paid Search to join our progressive and expanding international business. Working within our talented marketing team, this role will drive the performance of our omni-channel digital attraction strategies. This is a hybrid role with at least 2 days spent in the Wigan office.

The successful candidate will have proven experience managing paid media campaigns across multiple platforms, including Google, Facebook & Microsoft. Meta and or Google Accreditation is desirable.

As Paid Media Manager, you will be responsible for driving customer acquisition and re-targeting through comprehensive planning and execution of search, shopping and paid social campaigns as well as display, programmatic, TikTok and YouTube advertising campaigns.

Responsibilities will include:

Day to day planning, management and optimisation of paid media and paid social campaigns Help create forecasts for performance and budget Campaign budget management in line with set KPIs and business objectives Work with the design and content teams to deliver a best in class customer acquisition and retargeting experience through the use of relevant content and creative Conducting keyword research & competitor analysis Regular performance reporting and use of data insights to guide decision making Work closely with the SEO team to develop and execute a holistic search strategy Regularly testing new strategies Continuously look for opportunities to help the business reach new audiences whilst reducing the current Cost Per Acquisition.
We are looking for individuals who are:

Game Changers - A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern's processes and outcomes.

Data Fanatics - A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.

Team of Doers - Someone who is a part of team of doers uplifts team members and recognises their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

Experience

:

+3 years experience in a paid media management role Working knowledge of and proven success in managing multi-channel campaigns Experienced in using Google Analytics and Paid Media platforms Ability to interpret data and communicate it to the wider business Strong commercial skills and experience of working to KPIs

What is the hiring process?

An initial phone interview A video interview with a hiring manager A video interview with a presentation A final meet and greet interview

How can I stand out as an applicant?

Be prepared to talk about professional accomplishments with specific data to quantify examples. Be ready to talk about how you can add value and be the best addition to the team. Focus on mentioning how you would make a difference at instasmile.com. Be prepared to talk about any side projects related to data and analytics

Who we are:

instasmile.com is one of the fastest growing global dental cosmetic brands with a strong following across the UK and USA.

We are motivated by making high quality, custom-made dental products available to all, from our life changing clip on veneers to recently launch aligner products. And we are always looking to innovate and continue to make a difference to our customers, helping them to smile with confidence

Our culture is focussed on making instasmile sustainable and successful for our people and clients, with this our company values are at the heart of everything we do;

Do it right Do it together Do it with pride Enjoy doing it
We'd like to take this opportunity to thank you for interest in this position and in our organisation

instasmile is a Disability Confident employer and we endeavour to recruit from the widest possible pool of suitable candidates

If you require any adjustments or special arrangements to be made to our application process on account of a disability please do not hesitate to contact us.

Job Types: Full-time, Permanent

Pay: 46,000.00 per year

Benefits:

Additional leave Casual dress Company events Company pension Flexitime Free parking On-site parking Work from home
Ability to commute/relocate:

Wigan WN3 4HE: reliably commute or plan to relocate before starting work (required)
Experience:

Paid Media: 5 years (required) Paid Search: 5 years (required)
Licence/Certification:

Google AdWords Certification (preferred) Meta Certification (preferred)
Work authorisation:

United Kingdom (required)
Work Location: In person

Application deadline: 16/09/2025