Job Description

This is a chance to own end-to-end paid media strategy and performance across Google, Meta, and (ideally) Microsoft/TikTok--joining the dots between channel plans, creative, data, and business outcomes. You'll be a day-to-day strategic lead for clients, a quality bar-setter for the team, and a contributor to growth and thought leadership.

?? The Role

You'll plan, execute, and grow multi-channel paid media programs, translating commercial goals into budgets, forecasts, media plans, and clear test-and-learn roadmaps. You'll partner cross-functionally (SEO, CRO/UX, Creative) to align messaging, landing pages, and funnel health--while building decision-ready reporting and communicating insights succinctly.

?? Key Responsibilities

?? Strategy & Ownership

Build cross-channel paid strategies aligned to profit, CAC/LTV, ROAS, and pipeline goals. Lead quarterly/annual planning, pacing, and performance governance.


?? Execution & Optimisation

Architect/manage advanced campaigns across Google Ads (Search, PMax, Shopping, YouTube) and Meta; Microsoft Ads and TikTok preferred. Drive incremental growth via audience design, feed optimisation, creative testing, and automation (rules/scripts). Implement robust measurement: GA4, Consent Mode v2, enhanced conversions, offline/CRM, server-side tagging where appropriate. Run experiments (geo-holdouts, incrementality, creative/messaging tests) and roll findings into playbooks.


?? Analytics & Reporting

Build decision-ready reporting and diagnose performance using first-party data and cohort/LTV analysis.


?? Collaboration & Leadership

Partner with SEO, CRO/UX, and Creative to improve journey and conversion. Contribute to proposals, case studies, and pitching.


?? Strategic Leadership Focus



?? Performance Indicators (KPIs)


Success Metric



Target



ROAS / CPA vs target



Hit/Exceed plan



Budget pacing accuracy

98% monthly

Test velocity (valid experiments)

2 per account/quarter

Feed health & tracking compliance



100% compliant



Insight cadence & actionability



Quarterly strategy readouts per account

?? What We're Looking For

Essential

Several years hands-on paid media (agency preferred) managing medium-large budgets. Deep Google Ads & Meta expertise; strong PMax, Shopping feeds, YouTube. Proven growth against ROAS/Revenue and efficiency targets. Strong GA4/attribution/privacy and offline conversion integrations. Advanced Sheets/Excel; forecasting and budget/pacing models. Excellent client leadership and clear storytelling.

Nice to have

Microsoft Ads, TikTok; LinkedIn or DV360 a plus. Feed tools (GMC, rules/apps), SA360, CM360. Basic SQL/Python; Google Ads/Meta certifications.


?? What You'll Get

Competitive salary and benefits. Flexible work (office/hybrid/remote) and high-trust culture. Training budget, certification support, and conference access. Opportunity to help shape paid media frameworks and playbooks.

Our vision:

To unleash the potential of people and brands by pushing boundaries in how we think, work, and grow.

Our positioning:

A strategic partner in digital performance, combining elite talent with AI-powered solutions to deliver personalisation at scale.



We're a team of around 40 people -- commercially sharp, values-led, and focused on delivering exceptional results.



We partner with ambitious marketing leaders to deliver digital performance that's strategic, joined-up, and measurable -- and we're proud of the long-term relationships we've built.



We don't just deliver digital. We build trust, challenge thinking, and bring clarity -- helping brands unlock their next phase of growth.



We create digital strategies that accelerate growth in conversions and performance. Through a 360 approach to marketing, we immerse ourselves in your business before recommending the right strategy.


Our proven experience, combined with our hunger for knowledge, passion for challenge, and dedication to data-led marketing drive us to deliver award-winning service and results.

Email:

hello@clickthrough-marketing.com

Tel:

01543 410014