Job Description

Job Title:

Paid Media Specialist

Location:

Hethel, Norfolk (In-office)

Salary:

28,000 per year

Job Type:

Full-time, Permanent

About Us

Sweetzy?Ltd is a fast?growing online confectionery brand founded in 2019 and based in Hethel, Norfolk. In 2025 we expanded our in?house marketing team to match our rapid growth, and today we ship

thousands of orders every week

to Pick 'n' Mix lovers across the UK. Our HQ is laid out in several dedicated zones marketing, main office, production, packing, and a busy warehouse.

The Role

As our Paid Media Specialist, you'll be at the forefront of our performance marketing efforts, scaling our digital presence, boosting conversions, and driving brand growth. You'll lead the strategy and execution across Meta (Facebook/Instagram), Google Ads, TikTok, and SEO, with the freedom to test, learn, and optimise. We're looking for someone forward-thinking and analytical, someone who's not afraid to recommend bold changes, find smart solutions, and continuously improve campaign performance. You'll actively report on results, communicate clearly with the Marketing Manager, and work closely with the wider team to keep campaigns fresh, focused, and delivering.

Key Responsibilities

Paid Social (Meta & TikTok)

Plan, build, and optimise paid social campaigns with a growth-first mindset Manage Meta campaigns with advanced audience targeting and creative testing Actively report on what's performing -- and what's not -- with clear insights Track and monitor COA, CPC, ROAS, and performance trends Recommend budget shifts and audience changes based on data Work closely with the Social Media Content Creator to request improved creatives Ensure campaigns are refreshed regularly with top-performing content Stay on top of platform updates and paid media trends

Google Ads / PPC

Run and optimise Google Ads across Search, YouTube, Display & Performance Max Use Smart Bidding, funnel strategies, and audience targeting Manage conversion tracking and attribution Drive strong ROAS and continuously improve performance

SEO & Organic

Support SEO improvements alongside the Marketing Manager Optimise site content, structure, and product pages for better visibility Identify and rank for new keywords while improving existing ones Use tools like Semrush to audit, monitor, and improve site performance Apply CRO tactics and A/B testing to drive better organic and paid results

What We're Looking For

Experience in a Paid Media role, ideally within DTC Proven success running high-budget, high-performance Meta campaigns Expert in Google Ads, Performance Max, Smart Bidding, and funnel strategies Strong understanding of SEO best practices and how it fits within a broader growth strategy Deep knowledge of GA4, audience segmentation, attribution models, and conversion optimisation Strong analytical skills with a data-first mindset Confident using Excel/Google Sheets for reporting and forecasting Self-starter with the ability to work independently and present findings clearly

Benefits

Company-provided equipment Casual dress code Free on-site parking Company pension Biannual company events

Schedule:

Monday to Friday (8am - 4pm) No Weekends
Please feel free to send a CV and covering letter to Sasha@sweetzy.co.uk

Job Types: Permanent, Full-time

Pay: From 28,000.00 per year

Benefits:

Company pension On-site parking Work from home
Licence/Certification:

Driving Licence (required)
Work Location: In person