At Gorilla Marketing, we're not your typical agency. We blend creativity with razor-sharp performance to help businesses scale through SEO and PPC. Right now, we're scaling ourselves -- and that means we're looking for a Paid Media Specialist who's ready to dive into the thick of it.
This is a hands-on, client-facing role where you'll be trusted to run paid campaigns across Google Ads and Meta from start to finish. We're talking everything from crafting compelling copy, briefing landing pages, and building campaigns, to daily optimisations and performance deep-dives.
If you love paid media, live for lead gen, and want to work in an environment where performance speaks louder than fluff, this one's for you.
What You'll Do
This is not a role where you'll be stuck in the shadows. You'll be part of a team that actually values your ideas, trusts your judgment, and gives you real ownership of accounts.
Plan, launch, and manage lead generation campaigns across
Google Ads and Meta
Write clear, conversion-focused
ad copy
that resonates with real people
Brief
landing pages
that align with campaign goals (no design work required)
Manage monthly ad budgets ranging from
2,000 to 60,000
across multiple clients
Conduct
keyword research
, audience targeting, and regular split testing
Monitor and optimise campaigns daily to improve
CPC
,
CTR
,
lead quality
, and
ROAS
Be the point of contact for your clients --
own the relationship
, lead performance reviews, and proactively communicate results and recommendations
Get involved in brainstorming
strategy
, campaign direction, and new ideas alongside the Head of Paid
Stay up to date with industry trends, platform updates, and best practices -- and share that knowledge with the team
What We're Looking For
We're not looking for someone to tick boxes -- we want someone who gets it, and who's genuinely excited about paid media.
At least
5 years' hands-on experience
running Google and/or Meta campaigns
Proven success with
lead generation
campaigns
Google Ads certification
is essential; Meta Blueprint is nice to have
Comfortable with
GA4
,
Looker Studio
, and
Google Tag Manager
Skilled in keyword strategy, campaign structure, and creative testing
Excellent
written and verbal communication
-- you'll be client-facing
Able to manage multiple accounts, prioritise tasks, and hit deadlines without needing hand-holding
Confident in discussing performance metrics and suggesting improvements
Strategic thinking is a bonus -- we'll listen if you've got ideas that could drive better results
Job Type: Full-time
Pay: 37,500.00-40,000.00 per year
Benefits:
Enhanced paternity leave
Work from home
Work Location: Hybrid remote in Manchester M1 1EA
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