Job Description

Paid Social Manager Premium Travel & Lifestyle Brand
Salary: 360,000 - 370,000
Location: London (2-3 days in the office)
Join a high-growth premium travel & lifestyle group to own and scale paid social strategy across Meta, TikTok, and programmatic. Shape acquisition and brand engagement for multiple brands, with budgets of 31.2m31.6m. A hands-on, strategic role with real creative freedom.
The Opportunity
We are hiring a Paid Social Manager to take full ownership of the paid social channel, delivering data-led distribution strategies to drive reach, engagement, and acquisition across Meta, TikTok, Twitter, and programmatic channels.
This is a key role at the heart of a high-performing marketing team. You'll build and optimise creative, audience, and media strategies focused on reaching high-value audiences, particularly in the luxury and premium sectors. Working closely with an in-house creative team, you'll have access to a wealth of visual assets to support agile campaign development and iterative performance marketing.
The ideal candidate will be hands-on with a strong commercial mindset, able to drive performance on tighter budgets while applying a sophisticated understanding of platform algorithms, creative testing, and audience segmentation.
Key Responsibilities

• Own and deliver the paid social strategy across a portfolio of premium brands.
• Manage budgets of 31.2m31.6m, optimising spend to deliver acquisition and engagement targets.
• Build, test, and scale paid social campaigns across Meta, TikTok, Twitter, Display, and Programmatic.
• Drive brand interaction frequency from 1.6 to 35 engagements per week through strategic distribution planning.
• Collaborate with internal creative teams to develop agile, consumer-first assets and creative loops.
• Apply a "test, learn, optimise" mindset to all campaigns, with a focus on creative velocity and performance iteration.
• Develop tailored audience strategies, particularly to reach high-net-worth individuals.
• Contribute to broader marketing strategies and stakeholder discussions at senior levels.
• Support the future expansion of paid social strategy into influencer marketing where relevant.
• Focus on scaling brands in a Series AB environment with tight integration of performance marketing and brand storytelling.

Your Profile

• 5+ years of hands-on paid social experience, ideally within high-growth, entrepreneurial businesses.
• Strong knowledge of platform algorithms, signal-based optimisation, and content distribution strategies.
• Proven ability to target premium, luxury, or high-net-worth audiences via paid media.
• Experience managing significant media budgets with a focus on efficient scaling.
• Confident working autonomously and influencing stakeholders across marketing, brand, and leadership.
• Experience working in app-based marketing environments (desirable but not essential).
• Data-driven, commercial thinker with a deep understanding of creative performance testing.
• Strong communicator able to translate data insights into strategic marketing decisions.

Key Skills
Paid Social Strategy, Customer Acquisition, Creative Testing, Audience Segmentation, Content Distribution, Meta Ads, TikTok Ads, Twitter Ads, Programmatic Buying, Display Advertising, Data-Driven Optimisation, Luxury Audience Targeting, Growth Marketing, Performance Marketing, Brand Building, Series AB Scale-up Experience
How to Apply
To apply or learn more, contact daniel@pivotallondon.co.uk or click "Apply" now.