Vivid Ink is more than a tattoo studio--it's a creative hub with a bold presence across the West Midlands. Known for our artistry and innovation, we're now looking for a talented and driven Marketing Manager to help shape and expand our digital presence.
The Role
As the Paid Social Media Marketing Manager, you'll take the lead in delivering engaging, results-driven marketing campaigns across all major digital channels. You'll manage everything from strategy to execution and reporting, working with in-house creatives to ensure every campaign reflects our brand and delivers impact. This role is ideal for someone who thrives in a fast-moving, creative environment and brings a proactive, strategic mindset to everything they do.
Key Responsibilities
Plan, execute, and oversee digital marketing campaigns across Facebook, Instagram, Google, TikTok, email, and other platforms
Manage and optimise paid media campaigns across all platforms, but with specific reference to Meta and PPC
Report weekly and monthly on KPIs such as ROAS, CTR, CPM, CPCs, and conversions.
Create and manage email marketing strategies that boost customer engagement and retention
Guide and refine our social media strategy in line with brand goals
Collaborate with other team members to deliver compelling and on-brand visuals and messaging, which can then be utilised on paid campaigns.
Monitor, report, and analyse campaign performance using tools like Google Analytics and Meta Ads Manager
Stay ahead of digital trends, platform changes, and competitor activity
Lead with initiative, self-managing workflows, deadlines, and campaign progress
Motivate through action, bringing energy, organisation, and creativity to the marketing process
About You
5 years' experience in a Paid Social Media Marketing Role
Ability to self-motivate and drive projects forward
Excellent written and verbal communication skills
Highly creative with a clear understanding of branding and target audience engagement
Expert in Facebook Ads Manager, Google Analytics, and email marketing platforms (e.g., Maimodo)
Data-driven with strong performance analysis and reporting capabilities
Flexible and adaptable, with the ability to work under pressure and prioritise effectively
Knowledge of Adobe Creative Suite is a plus, but not essential
A passion for the tattoo industry or creative industries is a bonus
What We Offer
A creative, collaborative work environment with a passionate team
Freedom to shape and lead digital marketing strategies
Opportunities for professional growth and development
A key role in one of the West Midlands' most recognisable creative brands
Benefits:
28 days holiday + bank holidays
Casual dress
Company events
Company pension
Free and on-site parking
Ready to Make Your Mark?
If you're a strategic and a paid social expert and ready to take ownership of a growing brand's digital journey, apply now, we'd love to hear from you.
Job Type: Full-time
Pay: 35,000.00-42,000.00 per year
Benefits:
Casual dress
Company events
Company pension
Free parking
On-site parking
Application question(s):
"How would you measure the success of your marketing efforts in this role?"
What are your biggest strengths within the various functions of marketing
What are your biggest weaknesses within the various functions of marketing
Describe a paid social media campaign you ran.
Work Location: In person
Reference ID: Paid Marketing Manager 2025
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