Job Description

Location:

Remote

Salary Range:

35,000-40,000 + performance bonus

Contract:

Full-time, employed

Ready to Join a Purpose-Driven Marketing Team?

Are you obsessed with optimising ad campaigns, scaling ROAS, and driving measurable growth?

Do you love the challenge of turning data into real-world impact?

If you want to put your paid media expertise to work for something bigger than just clicks and conversions, this role is for you.

We're PAWS Therapy & Assistance Dog Training, a passionate, dog-mad super team bringing life-changing Therapy & Assistance Dog training programmes to schools, therapists and families across the UK.

Now, we're looking for a Paid Traffic Specialist to help us expand our reach, deepen our impact, and ultimately change lives, one tail wag at a time.

About the Role

As our in-house Paid Traffic Specialist, you'll be the engine behind our growth marketing strategy.

Your mission: to design, implement, and scale high-performing paid media campaigns that bring schools into our world and fuel our mission.

You will:

Develop, manage, and optimise paid campaigns across Meta, Google, Linkedin, TikTok and other relevant platforms Test and refine ad creatives, copy, and audiences to maximise ROI Own campaign reporting, analysing performance data, and making clear recommendations Collaborate with our sales and marketing team to ensure a seamless journey from click to conversion Keep ahead of trends and platform updates to keep our campaigns sharp and competitive Play a crucial role in helping more schools, practitioners and families discover the transformative power of Therapy & Assistance Dogs

What We're Looking For

You are:

Ambitious, analytical, and data-driven - you love seeing results and scaling what works Creative as well as strategic - you know how to craft campaigns that connect as well as convert Obsessed with optimisation - no detail is too small when chasing a lower CPL or higher ROAS Organised and proactive, managing multiple campaigns and budgets with precision A strong communicator who thrives in collaboration but is confident working independently

In terms of experience, you'll have:

A proven track record running successful paid traffic campaigns (agency or in-house) Hands-on experience with Meta Ads Manager and Google Ads (other platforms a plus) Solid understanding of landing page optimisation and the full conversion funnel Strong reporting and analytical skills (Google Analytics / GA4) Bonus points for experience in education, social impact, or pet-related industries

What You'll Get

32,000 base salary Performance-based bonus structure Remote working flexibility A supportive, fun, high-achieving team environment The chance to be part of something that truly matters - helping children thrive through the power of dogs

Ready to Apply?

To apply, please

WOW

us with your CV and a Cover Letter addressed to PAWS.

To show us you've read this job spec in full, be sure to include the words

"peanut butter"

in your cover letter and tell us how your paid traffic results make you the perfect fit.

Applications without a cover letter will not be considered due to volume.

This isn't just another marketing job. This is your chance to grow your career with purpose, helping change lives through smart, impactful paid media.

We can't wait to hear from you!

Job Types: Full-time, Permanent

Pay: 35,000.00-40,000.00 per year

Benefits:

Casual dress Company events Private medical insurance Work from home
Application question(s):

Please tell us why your experience and skills mean we should choose you:
Work Location: Remote