Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
The Partner Marketing Manager will play a pivotal in driving joint marketing initiatives with our most strategic global partners. This is responsible for developing and executing co-marketing strategies that align with both our business objectives and those of our partners. The ideal candidate will be a strategic thinker with a strong background in B2B marketing, partner ecosystems, and semiconductor or high-tech industries.
Key Responsibilities
Partner Strategy & Planning
o Develop and execute integrated marketing plans with strategic partners to drive joint business growth.
o Align marketing initiatives with partner business goals, sales targets, and product roadmaps.
Campaign Development & Execution
o Lead the creation of co-branded campaigns, product launches, digital content, and demand generation programs.
o Manage end-to-end campaign execution including messaging, creative development, and performance tracking.
Market Development Fund (MDF) Management
o Own the planning, allocation, and ROI tracking of MDF investments
o Guide partners on proposal development and ensure compliance with branding and ROI standards
Stakeholder Management
o Act as the primary marketing liaison between internal teams (sales, product, comms) and partner marketing counterparts.
o Build strong relationships with partner stakeholders to ensure alignment and collaboration.
Performance & Reporting
o Define KPIs and measure the effectiveness of partner marketing programs.
o Provide regular reporting and insights to internal and partner stakeholders.
Enablement & Content
o Collaborate with product and content teams to develop partner-facing assets such as solution briefs, case studies, and sales enablement tools.
o Ensure consistent messaging and brand alignment across all partner touchpoints.
Event & Program Support
o Support joint participation in industry events, webinars, and partner summits.
o Coordinate logistics, messaging, and promotional activities for partner-led events
What's in it for you
At Accenture in addition to a competitive basic salary, you will also have an extensive benefits package which includes 25days' vacation per year, private medical insurance and 3 extra days leave per year for charitable work of your choice!
Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable delivery of the first-class services we are known for.
Please note that with all of our roles, you should expect some in-person time for collaboration, learning and building relationships with clients, peers, leaders and communities.
As an employer, we will be as flexible as possible to support your specific work/life needs
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About Accenture
Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. We combine unmatched experience and specialized capabilities across more than 40 industries -- powered by the world's largest network of Advanced Technology and Intelligent Operations centers. With 509,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises. Visit us at www.accenture.com
Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity, or any other basis as protected by applicable law.
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