Job Description

About the role

We have an exciting opportunity for an individual to join our Liverpool FC team as a Manager, Partnership Solutions on a 12 month fixed term contract.


The Partnership Solutions Team develops and delivers Liverpool FC's partnership proposition. Acting as in-house consultants, they craft compelling sales and renewal narratives, producing decks, proposals, and business cases that drive new and ongoing investment. The team brings together expertise from across LFC and the wider FSG family to set the industry standard for creating impactful, data-driven partnerships.


This role leads new business and partner renewal projects, working closely with Sales, Delivery, and Central Teams to create tailored narratives, presentations, and materials that drive partnership conversations. The Manager builds strong relationships with diverse stakeholders, blending data and creativity to deliver compelling proposals. Supporting the Director, they help design rights packages aligned to client objectives, guide the Sales Team through negotiations, and play a key role in securing high-value deals.

What will you be doing?

Lead proposition development for multi-million-pound deals with prospective brand and Partner renewals

Craft the narrative and sales materials for individual sales conversations. Effectively manage their time to be able to support their line manager at each stage of proposal development once a brief is received. Bring together expertise from around the club, collating a variety of input to deliver creative, inspiring proposals that are underpinned by data. Develop the Heads of Terms for each sales project, ensuring it thoughtfully addresses key partner objectives.

Support the development of the Liverpool FC partnership proposition

Support the Director, Partnership Solutions in the development of the club's overarching partnership proposition. Develop best in class narratives (with supporting materials) addressing common themes and questions that arise during partnership sales and renewals processes. Ensure that the fundamental elements of the club's partnership proposition are clearly articulated and applied consistently across all the department's output. Maintain a detailed and current understanding of how LFC's major competitors within sports and the wider entertainment sector are positioning themselves in the market.

Contribute to the development of new rights and assets

Support the Director, Partnership Solutions in the development of new partnership rights/assets. Collaborate with other departments to develop new, relevant and impactful rights and assets to enrich our offering to partners. Identify trends from the wider world of sponsorship and marketing and advise the club on how we can adapt our offering to meet the current and future needs of major global brands.

Who are we looking for?

We are looking for a candidate with strong knowledge of the sports and entertainment landscape, complemented by experience in sports marketing and/or brand marketing within an agency, brand, or major rights holder. You will have proven expertise in developing creative campaign ideas and clearly articulating how they align with a brand's key objectives. A deep understanding of social media platforms and the broader digital marketing space is essential, along with the ability to speak confidently about both owned and third-party platforms. The role requires outstanding communication skills across multiple mediums, including the ability to craft compelling and persuasive narratives. We value natural collaborators who thrive when working with diverse teams and stakeholders.

Why should you apply?

This is a full-time perm position working35hours per week. Your main base will be ourChapel Street Office, Liverpoolwhich is close to local bars, shops and restaurants and has great views over the river Mersey.

Please note, this vacancy may close early if we receive a high volume of applications, so we encourage you to apply as soon as possible.

To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and a contributory pension scheme.


You will have access to our benefits kit bag where you can get high street discounts, and a selection of benefit schemes you can join. There are opportunities to get involved with volunteering through our LFC Foundation to give back to the local community.


At Liverpool Football Club, we have an unwavering commitment to equality, diversity and inclusion and are always looking to making a positive difference in the communities that we operate within. We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Association's Football Leadership Diversity Code and being recognised as a leader in this important area on and off the pitch. We take our responsibilities in this area seriously and through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all. We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.


Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment.



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