54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Dubai, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida & New York). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.
ROLE OVERVIEW:
54 is seeking a Partnership Director to lead the account strategy and delivery of several key relationships. As the Partnership Director, you will be responsible for developing and executing partnership strategies, managing key partner relationships, and driving revenue growth. The ideal candidate will have a deep understanding of sports marketing, exceptional leadership skills, and a proven track record in developing successful partnerships.
KEY ROLES AND RESPONSIBILITIES:
Responsibilities:Develop and implement a comprehensive account strategy to drive partner business growth and achieve objectives
Manage and nurture relationships with key partners, ensuring their needs are met and objectives are aligned with the organization's goals
Collaborate with internal teams to develop and execute partnership activation plans and integrated campaigns
Track and analyze partnership performance metrics, providing regular reports and insights to stakeholders
Stay updated on industry trends and competitor activities to identify new partnership opportunities and maintain a competitive edge
Identify and secure strategic partnership opportunities that align with the company's objectives and target market
Lead negotiations and contract discussions with potential partners, ensuring mutually beneficial agreements
Lead and mentor a team, providing guidance and support in executing partnership initiatives
Develop and manage the partnerships budget, ensuring effective allocation of resources
SPECIAL SKILLS/EXPERIENCE/APTITUDES NEEDED:
Bachelor's degree in marketing, business administration, or a related field
8+ years of relevant work experience in sports partnerships, business development, or related roles
Proven track record in developing and managing successful partnerships, preferably within the sports marketing industry
Strong leadership and team management skills, with the ability to inspire and motivate a team
Exceptional communication and negotiation skills, with the ability to influence stakeholders at all levels
Strategic thinker with the ability to identify partnership opportunities and develop innovative solutions
Analytical mindset with proficiency in data analysis and reporting
Strong business acumen and understanding of market dynamics
Ability to work in a fast-paced environment and manage multiple priorities
SALARY AND BENEFITS:
Competitive Salary
Annual Discretionary Company Bonus - up to 8% - 3% Company & 5% Individual
Pension scheme
Life Assurance
Income Protection
25 days annual leave (+ public holidays), pro-rated & Birthday off
Increased annual leave with years of service
Employee Assistance Program (EAP)
Private Healthcare
Enhanced Parental Leave
Staff clothing
Working hours will be from 09.00 to 17.30 with an hour taken for lunch between 12.00 and 14.00
About We Are 54
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.
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