Job Description

About LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions - from venue development and event booking to revenue strategy and hospitality.


Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.


ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centres and theatres.


Our organisation is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!



Delivering for the world's largest and most complex projects, we deliver innovative solutions to create integrated and meaningful partnerships, connecting our partners with the world's premier and emerging brands in a transformational way. Our comprehensive slate of consulting and sales execution services includes delivering naming and venue entitlement positions, jersey sponsorships, premier events partnerships, emerging entertainment platforms, universities, mixed-use real estate developments and more.

About the Role

The Sponsorship Sales Manager will be an integral member of the Legends Global Partnerships Team, located in London. Reporting to the Vice President of Global Partnerships, the manager will be responsible for working with active sponsorship property accounts and internal & external stakeholders. This role will have a primary focus on a current client who participates in the English Premier League. In this pivotal position, you'll drive new business opportunities through strategic prospect engagement and build the foundation for lasting client relationships that fuel our growth in the sports and entertainment space.

What we can offer

Hosting events is what we do best, and we want our People to experience that too- enjoy access to

discounted tickets

to unleash your superfan for all your favourites.


You will work hard at ASM, but you will be rewarded with lots of time to relax and rest with

25 days annual leave

We understand that you have a life outside of work and want to ensure that your loved ones will always be taken care of whilst you're contributing to our success with our

Life Assurance policy.

A healthy contribution of

% Pension

so that your golden years are spent ticking off the items on your bucket list.



Pedal your way to a greener, healthier commute--join our

Cycle to Work

scheme and turn every ride into a win for you and the planet


Great people know great people! Refer a friend through our

Employee Referral Scheme

and get rewarded for helping us build an amazing team

Key Responsibilities:

Develop and implement strategies to identify and pursue qualified sales opportunities aligned with our partnership objectives Evaluate potential clients using thoughtful criteria to ensure proper fit and maximise conversion potential Create meaningful connections with potential clients that set the stage for long-term partnerships Utilise Salesforce to track interactions, manage prospect data, and automate follow-up tasks Work closely with the VP of Global Partnerships to align strategic initiatives and drive business growth Partner with our strategy team to leverage data-driven insights about prospects, identify market trends, and refine targeting approaches for maximum impact Manage own creative sales presentations, alongside sales leads. Assist wider LGP team in relation to global project needs regarding sales delivery. Assist in the development of sales related documents, working in collaboration with various internal and external members of the team to stay ahead of industry trends (i.e. Keynote presentations, detailed proposals, fact sheets, etc.)

We are looking for someone with:

Bachelor's degree preferred in Marketing, Business, or related field. Experience within the sports & entertainment industry Highly self-motivated, initiative-taking mindset that enables the ability to work independently. Highly organised, with a laser-like focus on the details to proactively manage multiple clients/projects/priorities at once. Proven sales experience with demonstrated success in consultative selling approaches Previous experience in business development or customer-facing roles within sports, entertainment, or related industries Strong time management and organizational abilities to handle multiple prospects efficiently Creative problem-solving capabilities to address client challenges and identify unique solutions Adaptability to navigate changing priorities in a fast-paced sports industry environment Proactive attitude with a very strong blend of analytical and creative problem-solving skills. Strong communication skills, both verbal and written, and be able to communicate effectively with internal sales and management teams in English. Strong skills in Adobe and the Microsoft Office suite of products, in particular Excel and PowerPoint. Willingness to travel

Recruitment Process Outlined

1st Stage - Intro Call 2nd Stage - Interview with Hiring Manager

Inclusive Workplace

At ASM Global, we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There's never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.


We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.


If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.

If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.