Job Description

JOB DESCRIPTION

JOB TITLE:

RegionalPartnership Sales Executive

DEPARTMENT:

Partnerships

REPORTS TO:

Partnership Strategy & Insights Manager

LOCATION:

Molineux Stadium

HOURS:

37.5 hours per week

,

weekdays, inc. all matchdays & events (where necessary)

DATE:

December 2025

We are Wolves. Progressive, determined, bright, unified and humble. A pack that is hungry for

success. Wolves is one of the fastest growing professional football clubs in the UK and also boasts

one of the richest histories in the beautiful game.

Formed in 1877, Wolves was a founder member of the Football League and was one of the country's


most successful sides in the fifties and sixties. For two decades the Black Country's most decorated


side won three First Division titles and one of its four FA Cups.


Fast forward 70 years and Wolves are back amongst football's elite, in the Premier League for a sixth


successive season; but now we compete as a sports and entertainment business across multiple


brand verticals. As a challenger club, Wolves dare to be different, which is why creating world-class


propositions in esports, fashion and music are all part of our ambitious plans.


At Wolves, we don't simply look to the future, we seize it.

We are committed to safeguarding and promoting the welfare of children, young people and

adults at risk. We expect all colleagues and volunteers to share this commitment. This means that

the post-holder is required to apply all relevant policies and uphold the Club's commitment to

safeguarding children, young people and adults at risk

_____________________________________________________________

Job purpose

The Regional Partnership Sales Executive will be responsible for identifying, contacting, and securing


new Regional Partners for the Club. With a specific focus on local and regional businesses, the


Regional Partnership Sales Executive will be responsible for building a comprehensive and robust


sales pipeline and managing the full sales cycle from initial cold contact, through to negotiation of


rights, and closing deals.


The Regional Partnership Sales Executive will also be required to proactively build relationships with


existing Regional Partners with a view to increasing revenue across the Club's Partnership


Programme.


The role will require the ability to work autonomously, identifying and developing new business via


independent research as well as contacting prospects.


Securing meetings, building compelling business proposals, and presenting these to senior decision


makers will be a crucial part of this role.


There will also be a requirement to host and network with potential partners at home matches and


other club events.







Whilst ultimate budget responsibility remains with the Head of Partnerships, the Regional


Partnership Sales Executive will be responsible for meeting and exceeding targets and objectives as


set by the Head of Partnerships and the Partnership Strategy & Insights Manager.

_____________________________________________________________

Key responsibilities

Developing prospects by identifying potential partners, contacting relevant decision makers,
securing meetings, delivering presentations, and shaping partnership proposals with a view


to negotiating partnership rights and securing sales
Identifying, targeting and generating new partnership opportunities through lead sourcing,
cold calling, email outreach, and networking
Delivering a strong sales pipeline and commercial income across the Club's Partnership
programme, focusing on Regional Partnerships
Working closely with the Partnerships Activation Manager and other members of the
Partnerships Team to ensure professional delivery & activation of Partnership rights, thereby


maximising retention and renewals
Working with the Partnership Strategy & Insights Manager and Head of Partnerships in order
to secure profitable and deliverable Regional Partnership contracts
Weekly reporting of pipeline and sales performance to the Partnership Strategy & Insights
Manager

_____________________________________________________________

General responsibilities

Compliance with Club policies Compliance with the Club's health and safety procedures Compliance with the Club's safeguarding policies To promote the Club's values To work consistently to embed equality & diversity into the Club To undertake such other duties as may be reasonably expected To maintain professional conduct at all times

_____________________________________________________________

Safeguarding

Safeguarding We are committed to safeguarding and promoting the welfare of children, young


people and adults at risk. We expect all those associated with WWFC to share this commitment. This


means that the post-holder is required to apply all relevant policies and uphold the Club's


commitment to safeguarding children, young people and adults at risk.

_____________________________________________________________

Equality, Diversity, and Inclusion

Equality, Diversity, and Inclusion The post holder will demonstrate a strong commitment to equality,


diversity, and inclusion, supporting the organisation's strategic aims to remove barriers and address


inequality. You will play an active role in promoting an inclusive, discrimination-free environment


that ensures fair access to opportunities and resources. This includes fostering a culture of dignity,







respect, and belonging where everyone is empowered to contribute, perform, and reach their full


potential.

Key Relationships

Head of Partnerships (Department Head)


Partnership Strategy & Insights Manager (Direct Line Manager) - The Regional Partnership Sales


Executive will be responsible for reporting accurate forecasts, pipeline progression and weekly sales


activity


Partnerships Activation Team - Work closely with the activation team to ensure Partner's


commercial rights are delivered in line with contracts


Partnership Sales Managers - Build effective and positive relationships with the Partnership Sales


Managers in order to achieve both individual and team targets

Person Specification

Job Title:

Regional Partnership Sales Executive


Knowledge: Knowledge of sports sponsorship, commercial rights and negotiation


Essential


An understanding of complex B2B sales cycles Knowledge of Commercial Sponsorship Rights within Football Knowledge and experience of negotiating terms of sale and securing agreements Desirable


Knowledge of commercial values, rights and inventory for Premier League Club Partnerships
Technical/work-based skills: Excellent telephone manner and the ability to make outbound calls and the


ability to deliver a high attention to detail
Essential


Excellent telephone manner and the ability to articulate complex marketing proposals clearly and concisely


Ability to deliver sales pipelines, and sales activity with a high level of accuracy Strong written and oral communication skills Proven experience in developing relationships with customers
General skills and attributes: Excellent communication skills, structured approach
Essential


Resilience and the ability to cope with rejection Dynamic thinker, confident, determined, pro-active, organised and methodical working approach Understanding of how to work safely with children and/or adults at risk and uphold generally accepted practice when working with those participants


Promote, adhere to and implement the Club's Equality Policy and to work consistently to embed equality and diversity within Club


Role model of the Wolves Spirit values of: Progressive, determined, bright, unified and humble Flexible to travel and be away from home, long and short haul, sometimes at short notice Ability to flex style to meet the needs of the customer
Experience: Proven business-to-business sales experience with a track record in delivering results



Essential


Delivering results with assigned levels of accountability Proven successful business-to-business experience on an international scale Resilience and the ability to cope with rejection Desirable


Experience selling complex advertising/marketing solutions
Qualifications: the level of educational, professional and/or occupational training required.



Essential


Minimum of C in English / Maths at GCSE level or equivalent * Computer literature (Microsoft packages - Word, Excel, Outlook and PowerPoint)