Job Description

Job Summary

Role Overview

The School Planner Company (part of Mimeo Ltd) is seeking a performance-leaning growth marketer to accelerate demand generation and lead conversion in the UK and European schools market.

This is a hands-on role for someone who can create demand as well as optimise and convert that demand efficiently. You will own the full growth funnel from audience insight and experimentation through to qualified leads and revenue impact, working closely with sales and regional marketing stakeholders.

Key Responsibilities

Demand Generation and Growth Experimentation

Identify, test, and scale new demand opportunities across paid and organic channels, with a focus on schools and education buyers. Design and run structured experiments across audiences, propositions, channels, and creative to unlock incremental growth. Develop and iterate growth hypotheses based on market insight, performance data, and sales feedback. Build repeatable demand-generation methods that can be scaled across regions.

Performance Marketing and Conversion

Plan, execute, and optimise campaigns across Google Ads, Meta, LinkedIn, and other relevant channels. Own conversion performance end-to-end, from ad engagement and landing pages through to lead quality and pipeline contribution. Continuously refine targeting, messaging, and funnel mechanics to improve efficiency and lead intent. Balance experimentation with disciplined optimisation of proven channels.

Data, Insight and Attribution

Use analytics and CRM data (GA4, Looker, Freshsales, Salesforce) to understand performance from impression through to revenue. Track lead quality, progression, and outcomes in partnership with sales. Improve attribution and reporting to highlight what is genuinely driving incremental growth. Turn data into clear recommendations and decisive action.

Collaboration and Ownership

Work closely with sales teams to align marketing activity with real buying behaviour and qualification standards. Partner with content, design, and regional marketing colleagues where helpful, while retaining ownership of growth outcomes. Share learnings, frameworks, and results to raise marketing maturity across the business.

Budget and Efficiency

Manage channel budgets responsibly, increasing lead volume and quality without proportional increases in spend. Monitor and improve CPL, CPA, and ROI metrics. Identify opportunities to automate or simplify reporting and optimisation processes.
Person Specification

Required Skills and Experience

Proven hands-on experience in performance and/or growth marketing, with evidence of driving demand and revenue outcomes. Strong experience across paid channels (Google Ads, Meta, LinkedIn), with comfort testing beyond established patterns. High analytical capability: able to interpret data, spot patterns, and act decisively. Experience working with analytics and CRM platforms to assess lead quality and commercial impact. Comfortable operating with ambiguity and taking ownership of outcomes, not just tasks.

Preferred Attributes

Growth mindset: curious, experimental, and comfortable challenging assumptions. Commercially minded, with a clear understanding of how marketing supports revenue. Clear communicator, able to explain insights and decisions to non-technical stakeholders. Self-starting and resilient, able to make progress without perfect inputs or direction. Motivated by measurable impact rather than activity.
Why Join Mimeo?

Opportunity to shape how marketing drives growth across multiple regions and brands. Work in a collaborative, data-led culture with significant autonomy. Competitive salary and benefits package. Access to cutting-edge marketing tools and professional development.
Job Types: Full-time, Permanent

Pay: 50,000.00-60,000.00 per year

Benefits:

Bereavement leave Casual dress Company events Company pension Free flu jabs Free parking Health & wellbeing programme Life insurance On-site parking Referral programme Sick pay
Work Location: Hybrid remote in Huntingdon PE29 6XX