Job Description

Performance Marketing Executive

Company:

Roots Plants

Location:

Hybrid-Remote (Team based near London)

Reporting to:

Senior Digital Marketing Executive

Salary:

30,000 - 40,000 (Dependent on Experience)

About Roots Plants

Roots is a fast-growing online garden retailer dedicated to revolutionising digital plant shopping. We aim to make gardening modern, accessible and easy for everyone. You shouldn't need a degree in Horticulture to grow your own vegetable patch or plant a pear tree!

We collaborate closely with passionate UK growers, sharing their knowledge through exciting content, helpful videos, and a website designed to deliver an experience superior to the traditional garden centre. Following our recent expansion and the setup of a brand-new, modern nursery in the

Cotswolds

, we are excited to grow our hybrid-remote digital marketing team based out of London. Join our enthusiastic team of plant lovers and set your Roots!

The Role

As a business heavily focused on data-driven growth, we are seeking a highly analytical and results-driven

Performance Marketing Executive

to maximise sales performance and Return on Ad Spend (

ROAS

).

This is a hands-on role where you will be responsible for the day-to-day execution and optimisation of our paid digital campaigns, primarily within Google Ads. Uniquely, this role also involves competitive pricing analysis and execution, making it a fantastic opportunity to work beyond the ads platform - making impactful changes to the website and products.

If you live and breathe data, A/B testing, and maximising conversions, we want to hear from you.

Key Responsibilities

1. Performance Marketing Execution & Optimization

Hands-On Campaign Management:

Execute daily optimisation of paid campaigns (Search, Shopping, Display, Retargeting) primarily across

Google Ads

(a must-have) and

Microsoft Ads

, with future involvement in Meta Ads Manager.

ROAS & Budget Focus:

Proactively manage daily targets, bids, and budgets to maximize ROAS and sales volume, regularly evaluating search terms and developing new, high-potential ad groups.

Creative Collaboration:

Work closely with the Content team to brief, develop, and iterate on high-performing ad copy, visual assets, and landing page content tailored for specific advertising goals.

Rigorous A/B Testing:

Design and execute tests on creative, ad copy, bidding strategies, and audience segmentation to drive continuous improvement in key performance metrics.

2. Strategic Pricing & Commercial Analysis

Market & Competitive Research:

Conduct thorough research into market trends, competitor pricing strategies, and product offerings to inform commercial decisions.

Price Testing Execution:

Utilise market and internal data to propose price changes to the Senior Digital Marketing Executive. You will be responsible for executing and frequently re-running price tests dependent on inventory and market conditions.

Profitability Analysis:

Analyse internal data (costs, sales volume, margins) to forecast the financial impact of potential price changes and ensure optimal commercial profitability.

3. Data, Tracking & Reporting

Accurate Tracking:

Ensure the accurate tracking, reporting, and attribution across all digital channels using tools like

Google Analytics 4 (GA4)

and internal dashboards.

In-Depth Analysis:

Conduct deep-dive analysis of campaign and product performance, proactively identifying high-impact trends, uncovering optimisation opportunities, and addressing underperformance.

Reporting:

Prepare and present clear, actionable weekly and monthly performance reports to the Senior Digital Marketing Executive.

Required Skills & Experience

Experience:

Minimum 2+ years of proven, hands-on experience in a Performance Marketing, Paid Media, or Digital Marketing role, ideally managing a significant budget.

Core Platform Proficiency:

Demonstrable expertise in managing and optimising campaigns within the

Google Ads platform (Search and Shopping)

. Experience with Microsoft Ads and/or Meta Ads Manager is highly valued.

Analytical Excellence:

Exceptional data analysis skills, with high proficiency in spreadsheet software (Excel/Google Sheets) and experience with web analytics tools (e.g., GA4).

Testing Mindset:

A proactive, data-led approach to continuous optimisation, testing, learning, and rapid iteration.

E-commerce Acumen:

Strong understanding of e-commerce business drivers, including concepts like

ROAS, CPA, LTV,

and conversion funnels.

Bachelor's Degree:

ideally in Marketing, Business Administration, or a related field (or equivalent practical experience).

Desirable (Bonus) Skills

Direct experience with other advertising channels such as TikTok Ads or Pinterest. Relevant platform certifications (e.g., Google Ads, Meta Blueprint). Familiarity with tracking implementation, tagging, and complex attribution models. Strong knowledge of plants and horticulture. Industry experience.

What We Offer

Competitive Salary:

30,000 - 40,000 (depending on experience).

Hybrid Working:

Enjoy the flexibility of hybrid-remote working, collaborating with the team in London one day per week. We rotate between co-working offices in Liverpool Street, Soho and Farringdon.

Plant Allowance:

200 annual plant allowance

to grow your own garden!

Annual Leave:

28 days annual leave (including bank holidays).

Culture:

An enthusiastic, supportive, and passionate team environment dedicated to plant love and digital growth.
Please apply via Indeed. A cover letter is required for your application to be considered complete.

Job Types: Full-time, Permanent

Pay: 30,000.00-40,000.00 per year

Benefits:

Work from home
Experience:

Marketing: 2 years (required)
Work Location: Hybrid remote in London W1F