Job Description

Hola!


Were On the Beach. Theres over 500 of us, mostly at home, and sometimes in our office in Manchester.


We send nearly two million people on holiday every year (not together) and were expecting to get to three million pretty sharpish. Why? Because were the only holiday company who truly gets why going on your holidays is the best week or two of the year.


With our market-leading offers, scalable, flexible and innovative technology, strong customer-value proposition and low cost base, were challenging existing players and redefining how customers book, manage and experience their holidays.


And it doesnt stop there. With huge opportunities for growth, were on a long-term mission to become Europes biggest and most loved online retailer of beach holidays, so our storys only really just begun...


We're on the lookout for talented, beach-loving people to join us and contribute to the next chapter of our story. You will get to work on interesting projects and will be given the tools and autonomy to have the chance to make your impact on our growth plans.


We're a down to earth and friendly bunch, with little bureaucracy or hierarchy, and whilst we may have grown in size, we've not lost our entrepreneurial spirit. It's in our DNA.


You'll find diverse teams, reflective of the world we live in and the customers we serve. We believe strongly that difference, not uniformity, is critical to our success. We know that better decisions happen when they are made by a range of voices, perspectives and experiences. As an equal opportunities employer, we value and welcome applications from all sections of the community.

What you'll be doing

The Performance Marketing Lead will be responsible for operationally managing key biddable marketing channels to drive customer acquisition and revenue growth. This role requires a data-driven marketing professional who can plan, execute, and optimise performance marketing campaigns across Paid Search, Paid Social, Display and other channels.

Key Responsibilities

Campaign Strategy & Execution


Develop and execute comprehensive performance marketing strategies across all biddable channels (Google Ads, Facebook Ads, Instagram, Display, etc.) Create and manage multi-channel campaigns that align with Acquisition & Retention business objectives Implement advanced targeting strategies including lookalike audiences, remarketing, and behavioural segmentation Collaborate on optimisation for compelling ad creatives and landing pages

Budget & Performance Management


Manage campaigns efficiently to maximize against key commercial metrics such as Return on Ad Spend (ROAS), Leads, Orders, and Revenue Monitor and analyse campaign performance metrics including CTR, CPC, and conversion rates Implement bid management strategies and agile budget allocation across campaigns and channels to optimise performance Provide regular performance reporting to marketing leadership with actionable insights and recommendations

Travel Industry Expertise


Stay current with travel industry trends, seasonality patterns, and consumer behaviour Understand the customer journey from inspiration to booking in the travel sector Implement travel-specific targeting strategies and audience segmentation, and maximise travel-specific features from ad networks/channels

Team Leadership & Development


Lead, mentor, and develop a team of 2 performance marketing specialists Set clear objectives, provide regular feedback, and conduct performance reviews Foster a culture of testing, learning, and continuous improvement Delegate responsibilities effectively while maintaining oversight of campaign performance Collaborate with cross-functional teams including creative, product & engineering, and analytics Collaborate with external agencies and manage their deliverables to deliver effective campaigns

Data Analysis & Optimisation


Utilise advanced analytics tools (Google Analytics, etc) to measure campaign effectiveness Conduct A/B testing as part of continuous optimisation process Identify trends, opportunities, and areas for optimisation within channels and campaigns

You'll be a great addition to our team if you have the following skills, knowledge and experience

Essential

Demonstrable hands-on performance marketing experience in a similar role Expert-level proficiency with two or more biddable media platforms (eg Google, Meta, Display, etc) Experience with bid management platforms such as Search Ads 360 Proven track record of managing substantial performance marketing budgets Experience in B2C industries, preferably travel, e-commerce, or lifestyle sectors Previous experience managing small teams Agency or in-house experience with demonstrable results Comfortable with data-driven decision making and analytical platforms (Google Analytics, etc) Ability to influence and collaborate across different departments Strong project management and organisational skills

Desirable

Experience in an Online Travel Agency (OTA) or other related travel companies Experience with lead generation marketing Advanced bidding strategies using industry-specific factors (seasonality, macro signals, etc) Understanding of attribution modelling and customer journey mapping Strong understanding of test & learn approaches and frameworks for continuous optimisation Ad platform certifications (Google Ads, Meta Ads, etc) Fluency in European languages

What to expect from our interview process

We will have a three stage interview process for this position that will consist of a first stage interview via Teams, a second stage panel interview at our Aeroworks office in Manchester City Centre, and a final stage interview (Teams or in-person) based on an exercise / presentation.


We want to make sure everybody has the opportunity to perform at their best. If you require any reasonable adjustments during the interview process, please let the People team know and they will be happy to assist.

Ways of working

Our fulltime hours are 37.5 per week, but we don't have rigid working hours so you can find the working pattern that's right for you. We have core working hours between 10am - 4pm, so we can collaborate and enjoy the social side of work.


We also have hybrid working so we all work from home and from our Aeroworks office in Manchester City Centre. As a team we are in the office 2 days per week (Tuesday and Wednesdays) and work the rest of the week from home.

Our benefits

We might be biased but we think our colleagues are pretty great. They're the people that have made On the Beach what it is today and continue to make it vibrant and successful tomorrow. That's why we offer a competitive benefits package, known as our Beach Perks, to all On the Beach colleagues. These include:


25 days holiday plus your birthday off, plus you will receive 2 extra days annual leave on top of your holiday allowance to use whilst you're away on your On the Beach package holiday Generous discount on holidays Flexible working hours and hybrid working Access to Learnerbly learning platform, plus workshops, courses and professional qualifications Enhanced maternity, paternity, shared parental leave and adoption pay, plus other family friendly support Employee Assistance Programme and free access to counselling Eye care vouchers Simplyhealth Optimise Health Plan Company Sick Pay scheme Regular wellbeing events Gym discount Share Incentive Plan (SIP) Death in Service cover Onsite subsidised coffee shop The Sandbox (our very own bar) Food and drink discounts across a number of venues in Manchester City Centre Regular social events * Cycle to Work scheme