Job Description

You will own and execute customer acquisition across all paid channels, driving efficient, scalable growth across the portfolio of brands. Working closely with the Head of Digital and CEO. This hands-on role combines strategic thinking with executional excellence across media, analytics, and cross-functional collaboration.

• Own and execute acquisition strategies across Meta and Google, with the scope to expand into new channels.
• Take full ownership of performance campaign setup, optimisation, testing, and scaling across the portfolio of brands.
• Manage budgets of varying sizes delivering maximum impact.
• Review, optimise, and grow email marketing performance, driving repeat purchases through campaigns and automated flows.
• Scale and strengthen the affiliates channel, turning it into a meaningful growth engine.
• Drive data-driven decisions by reporting on acquisition performance, attribution, and channel results.
• Translate performance data into clear actions for budget allocation, creative feedback, and channel strategy.
• Implement testing and learning frameworks to continuously improve efficiency and scale.
• Work closely with the wider Marketing team across Content and Creative in building high performing campaigns.
• Influence broader business strategy, website optimisation, product launches, and promotions through a performance marketing lens.

Opportunity to define how acquisition works end-to-end for a scaling DTC brandOwnership across strategy, budget and execution based in Buckinghamshire

• Proven hands-on experience managing Meta and Google Ads for high growth DTC brands.
• Strong background in performance marketing for both high and low AOV.
• Experience leading demonstrable growth in email marketing revenues.
• Knowledgeable and confident in scaling affiliate efforts for a young business.
• Demonstrated ability to own both strategy and execution in a growing DTC brand.
• Strong commercial mindset with confidence owning budgets, targets, and performance outcomes.
• Exposure to additional paid channels beyond Meta and Google.
• Experience contributing to creative strategy for acquisition campaigns.
• Understanding of CRO principles and landing page optimisation to maximise results.

Our client is a customer-focused DTC-brand dedicated to delivering high-quality solutions that enhance everyday living. With a strong emphasis on reliability, innovation, and service excellence, the company provides products that meet the practical needs of modern customers while maintaining exceptional standards of comfort and performance.

• A competitive salary of 45,000 to 52,500 per annum, based on experience.
• 25 days annual leave (excluding Bank Holidays).
• 5 days in the office with a handful of days for hybrid across the month.
• Opportunities for professional development and career growth.
• A supportive company culture that values innovation and results.
• A permanent role within a reputable retail organisation in Buckinghamshire.

Skills Required