Job Description

Job Summary

Role Overview

Mimeo is seeking a data-driven Performance Marketer to accelerate customer acquisition and revenue efficiency across both mature and emerging markets. This is a hands-on, analytical role focused on optimising ROI, improving lead quality, and identifying scalable growth opportunities. You will act as both strategist and practitioner - designing experiments, interpreting data, and turning insights into actionable performance gains.

Key Responsibilities

Growth Experimentation & Channel Optimisation

Design, execute, and optimise performance marketing campaigns across Google Ads, Meta, LinkedIn, and other relevant channels. Build and manage structured A/B and multivariate experiments to test audiences, messaging, and creativity. Develop repeatable playbooks for both mature markets and new growth areas. Identify and scale winning campaigns while continuously trimming low-ROI spend.

Data Architecture & Performance Insights

Integrate campaign data with analytics and CRM platforms (GA4, Looker, Salesforce, Freshsales) to achieve full-funnel visibility from impression to revenue. Monitor lead quality, pipeline progression, and conversion metrics to optimise ROI. Partner with the BI and sales teams to translate marketing data into actionable commercial insights. Refine attribution models and reporting to highlight true incremental performance.

Lead Generation & Conversion

Develop high-quality lead acquisition strategies aligned with regional sales priorities. Optimise conversion journeys - from ad creative and landing pages to form flow and nurture. Continuously improve lead scoring and audience segmentation based on real sales outcomes.

Cross-Team Collaboration

Work closely with content, design, and regional marketing teams to align campaigns with messaging and brand goals. Partner with sales to close the loop on lead quality and improve qualification efficiency. Share learnings and frameworks across Mimeo business units to raise global marketing maturity.

Budget Efficiency & Scaling

Manage channel budgets to maximise impact - increasing lead volume and quality without proportional spend growth. Track cost per lead, cost per acquisition, and return on ad spend to ensure continual improvement. Identify automation opportunities to streamline optimisation and reporting.
Person Specification

Required Skills & Experience

Proven hands-on experience in performance marketing with measurable revenue impact. Deep knowledge of paid media platforms (Google Ads, Meta, LinkedIn) and analytics tools (GA4, Looker, Power BI). Strong analytical ability and comfort interpreting data to inform commercial decisions. Experience integrating campaign data with CRM systems (e.g., Salesforce, Freshsales) for attribution and pipeline tracking. Competent in A/B testing, audience segmentation, and conversion rate optimisation. Budget management and ROI optimisation expertise.

Preferred Attributes

Highly organised and detail-oriented, able to manage multiple concurrent tests and channels. Curious, experimental mindset with a commitment to evidence-based learning. Excellent communication skills - able to translate data into insight for non-technical stakeholders. Collaborative and adaptable across international teams and markets. Passion for continuous improvement and measurable marketing.
Why Join Mimeo.com?

Opportunity to shape how performance marketing drives growth across multiple regions and brands. Work in a collaborative, data-led culture with significant autonomy. Competitive salary and benefits package. Access to cutting-edge marketing tools and professional development.
Job Types: Full-time, Permanent

Pay: 45,000.00-55,000.00 per year

Benefits:

Bereavement leave Company pension Cycle to work scheme Free flu jabs Free parking Health & wellbeing programme Life insurance On-site parking Sick pay
Work Location: Hybrid remote in Huntingdon PE28 4QT