Job Description

Job Title

Performance Marketing Lead in Property and Lettings

Location

Hybrid - Primarily remote, with occasional in-person meetings or field activities as required

Type

Full-Time, Permanent

Compensation

30,000 - 32,000 annually, depending on experience

Performance-linked bonuses tied to lead volume and revenue impact

Start Date

Immediate or within 10 working days

About the Company

We are a fast-scaling UK property company operating in the co-living and student accommodation space. Our portfolio spans over 100+ HMO units in Oxford and Coventry, with new city expansions underway in Manchester and Bristol. Our second vertical, Catalyst, focuses on marketing PBSA (Purpose Built Student Accommodation) for partner operators, earning lean commissions through volume-led digital bookings.

We are not a passive lettings company - we run a direct sales machine and require digital performance to match. Our brand is growing rapidly but currently lacks foundational infrastructure in marketing, and this role is being hired to own that function from the ground up.

What This Role Demands

You are being hired to build a results-led performance structure & strategy for a company entering peak season. This is not a brand role or content curator position. It is a growth role tightly linked to lead acquisition, cost per lead control, digital funnel setup, and traffic-to-booking performance.

You will need to work independently, track metrics weekly, and show actual impact on sales figures through the marketing system you create.

Key Responsibilities

Rebuild our paid ads infrastructure from scratch (Meta, Google, TikTok, etc.), with clear conversion goals Set up city-wise funnels for Oxford, Coventry, and Manchester, and optimise for CPL and booked conversions Run, monitor, and improve listing traffic across marketplaces (SpareRoom, OpenRent, Facebook groups) Oversee SEO and email automation with basic ownership of our WordPress setup (Elementor / site flow) Launch test campaigns on TikTok, YouTube Shorts, and WhatsApp to explore new channels Own the creation of UTM parameters, naming conventions, and audit-ready tracking mechanisms Build a self-updating performance dashboard lead source, funnel stage, and ROI Publish weekly reports showing breakdowns of what worked, what failed, and what you are changing Collaborate directly with the internal sales closer to align lead quality with booking output

What You're Inheriting

No active paid campaigns No tracking dashboards No brand content system (Instagram, YouTube, TikTok inactive) Peak season approaching within a month This is your runway to build the foundation, fast

Who This Role Is For

Minimum 3-5 years of experience in performance marketing with lead generation outcomes Comfortable building entire funnel logic from scratch, including naming, UTM, testing, and reporting Strong command of ad platforms (Meta, Google) and marketplace ecosystems (SpareRoom, OpenRent) Highly analytical - able to set benchmarks, track CPL, and justify every campaign decision Independent executor -- not dependent on designers, brand managers, or layers of review Comfortable with direct reporting to the founder and working in a fast-response environment

Who This Role Is Not For

Brand marketers without performance experience Agency managers who outsource execution Candidates looking for long onboarding or creative supervision Those unable to deliver measurable, lead-linked results within 14 days

What You Get

Full creative control with founder access Bonus potential based on real, bookable lead outcomes Freedom to build your own systems, campaigns, and dashboard without red tape A ground-up ownership role where you drive actual company growth

How to Apply

Email hr@thekarnani.com with:

A short summary of one performance campaign you personally built and the outcome it delivered Your CV and LinkedIn profile
Subject line: Performance Marketer UK - [Your Name]

Only applications with real campaign examples and metrics will be shortlisted.

Job Type: Full-time

Pay: 30,000.00-32,000.00 per year

Additional pay:

Yearly bonus
Benefits:

Company pension
Schedule:

* Monday to Friday