Job Description

Performance Marketing Manager
Salary 55,000 to 65,000 depending on experience
Permanent
Hybrid / London or Folkestone
Due to a recent promotion, Saga Insurance is recruiting for a new Performance Marketing Manager to join the team in 2026! We have so many exciting campaigns in the calendar for early 2026 and beyond, to help us achieve our plans, we need a passionate Performance Marketing Manager to join our dynamic insurance business unit. You'll be key to driving our Performance Marketing delivery and achieving our commercial targets.
It's truly a hands-on role; you will manage the Performance Marketing team in executing highly effective acquisition marketing campaigns that contribute to the commercial success of the Saga Insurance product portfolio. You will work closely with Performance Marketing Leads to manage day-to-day acquisition campaigns, oversee performance agencies, and coordinate content production.
As Saga undergoes a significant transformation, this role will be instrumental in driving growth through a data-driven approach. You will collaborate cross-functionally to implement a roadmap that ensures continuous performance improvements. Your experience in a fast-paced performance marketing environment, coupled with your data-driven mindset and creative problem-solving skills, will be key to your success in this role.
We work in a hybrid way at Saga both at home and in the office. The Insurance Marketing team get together about once a week in either London or Folkestone. You will need to be in a commutable distance for both offices. You will also have the requirement to travel to our agency partner based in Manchester for regular meetings and reviews.
Role Responsibility
Our new Performance Marketing Manager will manage a team of 4 and work alongside our Head of Performance Marketing & Digital. Taking ownership of omnichannel campaigns and manage a sizeable budget across the Insurance product portfolio.
In this role you will have responsibility to;

• Lead the development and delivery of robust performance marketing plans across all digital, above-the-line (ATL), and content marketing channels.

• Manage a team of Marketing Leads across all paid media and lead generation channels, focusing on driving profitable growth throughout the Saga Insurance product suite.

• Manage and collaborate with media agency partners to allocate and optimise media budgets intelligently across both new and existing channels (including TV, radio, press, paid and organic search, paid and organic social, display, affiliates, etc.), balancing reach, frequency, and ROI.

• Utilising your hands-on experience to actively identify opportunities to improve performance in channels and onsite experiences and shape roadmaps to implement any necessary changes.

• Measure campaign effectiveness, develop comprehensive post-campaign reports, and share actionable insights with key stakeholders, ensuring all media investments are optimised for efficiency and effectiveness.

• Build and maintain bi-monthly trading forecast plans, providing confidence in the ability to trade at agreed levels.

• Continuously review and understand the needs of the customer, their motivations, and purchasing behaviours, and report findings back to the business.

• Build strong relationships with cross-functional teams, including Digital Delivery, Trading, Brand, Data, and Finance, to ensure media plans are integrated and commercially viable.

• Collaborate with the wider Saga Business Units on media planning to ensure campaigns are strategically planned and aligned with broader business objectives, harnessing shared insights and resources to optimise reach and impact.

• Build and refine audience segments using first-party and third-party data to improve targeting precision.

• Manage all agency relationships and act as the key Subject Matter Expert (SME) for our relationships with advertising platforms (Google and Meta); this relationship must be developed and leveraged to help drive our strategy for digital growth.

The Ideal Candidate
You will already be a credible marketing manager who has gained exposure in the insurance and financial products arena. You will demonstrate a strong working knowledge across all digital channels with proven experience of developing, implementing, and analysing large digital acquisition strategies. You can also demonstrate;

• Working knowledge of using Google Ads and Facebook Business Manager

• Understanding on onsite SEO (Search Engine Optimization) and content management principles

• Experience of leading or working within a digital transformation programme would be highly advantageous

• Previous experience within Financial Services or a similar regulated environment

• A good working knowledge of general insurance products and practices with experience in personal lines insurance

• Strong analytical and trading skills with a record of accomplishment of delivering profitable trading growth

• Commercially minded, with a strong 'results led' focus

• Strong influential leadership and people management skills with the ability to work collaboratively across functions

Saga Values: Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us Special
Package Description
At Saga we recognise that our people make us special. We believe our colleagues deserve rewards for the excellence they demonstrate every single day, that's why we have put together an amazing benefits package for all colleagues.
BENEFITS AVAILABLE TO ALL COLLEAGUES:

• 25 days holiday + bank holidays
• Option to purchase additional leave - 5 extra days
• Pension scheme matched up to 10%
• Company performance related annual bonus - Up to 5%
• Life assurance policy on joining us, 4 x salary
• Wellbeing programme
• Colleague discounts including family discounts on cruises, holidays and insurance
• Range of reductions and offers from leading retailers, travel groups and entertainment companies
• Enhanced maternity and paternity leave
• Grandparents leave
• Income protection
• Access to Saga Academy, our bespoke learning platform

About the Company
Over the past 70 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. We're one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high-quality products and exceptional standards of service. Our product portfolio includes cruises, holidays, insurance, personal finance products and our Saga Magazine.
We aim to be the most-trusted brand for older people in the UK. Our focus on delivering exceptional products and service empowers our colleagues to create moments that are personal and special for our customers and for each other. Our values underpin our approach and help guide us to deliver our purpose.
We're committed to making sure that colleagues can be their best, be themselves and make a difference - more than anywhere else. We do this by creating a truly inclusive culture, where all colleagues can bring their full and authentic selves to work and be treated with dignity and respect in an environment that is free from discrimination and harassment.
Thanks to our people, Saga has been ranked 6th in the UK's Best Employers 2025 by the Financial Times and Statista. This recognition, based on the voices of 20,000 employees across the UK, is a testament to the great culture we've built together. This award belongs to all our colleagues who collectively make Saga a fantastic place to work.
We are champions of age inclusivity and signatories of the Age-Friendly Employer Pledge, we are proud of our multigenerational teams we have in place. We're also a committed Disability Confident employer and ensure that our recruitment process is inclusive and accessible.
Your application will have fair consideration, and you'll receive personal communication throughout your applicant journey when you apply to join Saga.
For more information on our DEI policies, colleague stories and other opportunities across the business, please visit Jobs and careers with Saga
Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.
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Skills Required