Job Description

Role Overview

-----------------


We're looking for a technically strong, detail-oriented

Performance Media Buyer

to join our Growth team. This is a hands-on execution role focused on building, managing, and optimising paid media campaigns that drive measurable outcomes -- primarily in

B2B lead generation and pipeline growth

.


The role requires strong technical fundamentals across paid media platforms, a clear understanding of tracking and attribution, and the ability to connect performance data to real business impact.

LinkedIn is a core channel

within our B2B growth strategy, and experience operating confidently on the platform is highly valued.


We're particularly interested in candidates with a strong understanding of

B2B markets

, and a genuine interest in

startups, SaaS, and software-led businesses

.

Core Responsibilities

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Build, launch, and manage paid media campaigns across: + Google Ads (Search, Display, YouTube) + Meta (Facebook & Instagram)
+

LinkedIn Ads (highly important)

Own end-to-end campaign implementation, including: + Account and campaign structure + Audiences and targeting logic
+ Budgets, bids, and pacing
+ Creative setup and testing
Manage and optimise

B2B lead generation campaigns

, with awareness of: + Longer sales cycles + Lead quality vs volume trade-offs
+ Down-funnel performance and CRM handover
Work confidently with different ad formats across platforms, including: + Search, display, video, native, and lead-based formats Analyse and act on performance breakdowns across: + Device (mobile vs desktop) + Placement
+ Ad format and creative type
Build, test, and refine audiences, including: + Platform-native audiences + First-party and CRM-based audiences
+ Lookalike / similar audiences
Set up and maintain accurate

conversion tracking

, including: + Pixel and event implementation + UTM structures and tracking hygiene
+ Understanding attribution and data quality impacts
Collaborate closely with creative teams to: + Write and iterate on ad copy + Brief creative clearly and practically + Identify what "good" creative looks like from a performance perspective
Run structured testing across: + Creative + Audiences
+ Messaging and offers
+ Landing pages and user flows
Analyse performance using analytics and reporting tools to drive optimisation decisions Produce and maintain performance reports and dashboards (e.g. Looker Studio) Communicate performance, insights, and recommendations clearly with internal teams and clients

Required Experience & Skills

---------------------------------

###

Paid Media & Platforms

Hands-on experience in

performance marketing

Strong working knowledge of: + Google Ads + Meta Ads

Highly preferred:

experience running

LinkedIn Ads

in a B2B environment, particularly for lead generation Understanding of how platform dynamics differ across: + Cost structures + Intent signals
+ Audience scale and constraints

###

Tracking, Data & Tech

Strong understanding of: + Conversion tracking and attribution + UTM implementation and governance
Experience working with or alongside: + CRMs (e.g. HubSpot, Salesforce, GoHighLevel or similar) + Automation tools (e.g. Zapier)
+ API-based integrations (high-level understanding)
Comfortable using analytics and reporting tools such as: + Looker Studio
Platform-native reporting interfaces
+

###

Cross-Channel & Optimisation Knowledge

Practical experience working with multiple ad formats across platforms Ability to interpret performance differences across: + Platform + Format
+ Placement
+ Device
Uses data to inform optimisation decisions, not just reporting

Creative & Communication

-----------------------------



Able to write clear, effective ad copy for performance campaigns Comfortable briefing designers and creative teams with clarity and intent Strong sense of what good creative looks like from a performance perspective Confident communicator with clients and internal stakeholders Able to explain performance honestly and clearly

Personal Attributes

-----------------------



Highly detail-oriented and technically minded Obsessed with performance and outcomes Curious about whyperformance changes, not just what changed Actively seeks feedback and applies it quickly Passionate about startups, SaaS, and software-driven businesses * Takes ownership and accountability for results