Job Description

Location: Northern Ireland (Office-Based)

Company: Family Confident Limited - PrivateSickPay.co.uk & DaddyInsurance.com

Reports to: CEO - Michael Mulholland

Salary: 28,000 - 35,000 (DOE) + performance bonuses

Type: Full-time, permanent

About Us

We are a fast-growing, ambitious financial services company based in Northern Ireland, operating two well-known UK brands:

PrivateSickPay.co.uk - helping working people protect their income DaddyInsurance.com - helping families protect what matters most
Our mission is simple: to make financial protection clear, accessible, and easy for everyday families. We're now looking for a talented, creative and driven Personal Brand & Digital Content Manager to work directly with our CEO, Michael Mulholland, and help grow his personal brand alongside our company brands. This is an exciting opportunity to play a key role in building a major online presence from the ground up.

The Role

This is not a typical social media role. You will be responsible for:

Growing the personal brand of our CEO Creating engaging content across social media Building awareness and trust in our brands Turning content into real business results
You will work closely with our CEO Michael to capture, create and distribute high-quality video and digital content that educates UK families about protecting their income and their future.

What You'll Be Doing

Content Creation

Filming and editing short-form video content (TikTok, Instagram Reels, YouTube Shorts) Producing long-form YouTube videos Creating engaging social media posts and captions Turning ideas and conversations into high-impact content Repurposing long videos into multiple short clips
Social Media Management

Managing and growing profiles on:

TikTok Instagram YouTube LinkedIn Scheduling and posting daily content Responding to comments and messages Tracking trends and identifying new content opportunities
Strategy & Performance

Helping plan weekly content calendars Tracking analytics and performance Measuring engagement, reach, and website traffic Continuously improving content based on results
Brand Support

Supporting both company brands (Private Sick Pay & Daddy Insurance) Capturing customer stories and testimonials Creating internal and external marketing content Helping build a consistent online presence

What We're Looking For

This role is perfect for someone who is:

Creative and highly organised Confident with video filming and editing Passionate about social media and digital content Comfortable working directly with a CEO Data-driven and results-focused Proactive and full of ideas
Essential Skills

Experience creating and editing video content Strong knowledge of: TikTok Instagram YouTube LinkedIn Video editing skills (CapCut, Premiere Pro, Final Cut or similar) Good eye for design and branding Excellent written and verbal communication Ability to work in a fast-paced environment
Desirable Skills

Experience with personal branding Basic graphic design skills Understanding of analytics and social media insights Marketing or digital media background

What We Offer

Competitive salary (28k-35k DOE) Opportunity to grow with a fast-scaling company Work directly with an ambitious CEO Creative freedom and ownership Career progression as the brand grows Modern office environment Be part of a high-performance, driven team

Why Join Us?

This is a rare opportunity to:

Build a major personal brand from scratch Shape the online presence of two growing UK brands Develop real, high-level digital marketing experience Have a direct impact on company growth
You won't just be "posting on social media" - you'll be helping to build something big.

How to Apply

To apply, please email the below to curtis.kidd@lifeexpert.co.uk

Your CV Examples of content you've created Links to any social media accounts you've managed A short note explaining why you'd be perfect for this role
Job Types: Full-time, Permanent

Pay: 28,000.00-35,000.00 per year

Benefits:

Company events On-site parking
Work Location: In person