Job Description

Free Courses in England (Free Courses UK) is the leading learner-find agency in the UK, providing quality enrolled learners to college and training providers in both devolved and non-devolved regions. Over the past 12 months, we have enrolled more than 120,000 fully-funded students and have experienced exponential growth over the past 3 years.

As part of our continued expansion plans, we are now recruiting for a highly analytical and data driven PPC Analyst to join our marketing team. In this role, you will be responsible for analysing and optimising our paid search campaigns across a variety of social media, search engines and various other digital channels.

Key responsibilities:

Manage day-to-day operations of paid search campaigns including budgeting, bid strategies, ad copy optimisation, landing page optimisation, campaign structuring, etc. Analyse performance data, identify trends and provide recommendations on how to improve campaign efficiency and ROI Develop and implement ongoing tests of ad copy, landing pages, keywords, match types, etc. Monitor keyword rankings and make adjustments to ensure a strong presence for target keywords Stay up-to-date on latest updates from search engines and trends in paid search industry Collaborate cross-functionally with creative, web development, and analytics teams Prepare reports on paid search performance and present findings to senior management

Required job experience:

5+ years B2C experience managing paid search campaigns with proven success optimising performance Strong analytical skills and data-driven approach to decision-making Expert knowledge of performance marketing concepts and best practices Highly detail-oriented and able to manage multiple campaigns and priorities Proficient in paid search tools such as Google, Meta, TikTok, X, Microsoft Advertising, LinkedIn, etc. Strong project management and communication skills

The finer details

Work from home Incentive and bonus schemes Full training programme Career progression Professional, fun and friendly online team working environment Full In-house ongoing support and training Supportive and experienced management team

About Free Courses UK

Our mission couldn't be simpler; we aim to be a company that inspires and fulfils learning dreams. Our unique marketing-orientated approach meets the demands of today's learners and allows us to target the further education market smarter, attracting the very best and highest quality learners. With a focus on quality and excellence, we ensure that learners have a unique, enjoyable learning experience. Learning is made easier, more enjoyable and more productive.

If you have a proven track record driving ROI through paid search and are eager to take your PPC skills to the next level, we want to hear from you! This is an exciting opportunity to make a significant impact on our marketing efforts.

Job Types: Full-time, Permanent

Pay: From 35,000.00 per year

Benefits:

Company events Company pension Work from home
Experience:

PPC: 5 years (required) Google AdWords: 5 years (required) Meta / Facebook Ad: 5 years (required) Hubspot : 2 years (required)
Work Location: Remote