Job Description

Job Title:

PR & Copywriter Manager

Reporting To:

Head of Marketing, Digital and Audience Development

Accountable to:

Director of Income Generation and the Executive Team

Responsible for:

This role will work as part of the Income Generation Team and will support projects right across the hospice. The role will need excellent copywriting skills to navigate through clinical, fundraising and information about the hospice and what we do. With a keen eye on developing the stories from our service users and delivering those to elevate our impact in both the press, local media outlets and our own publications and communication channels. Reporting to the Director of Income Generation and working across the organisation, we're looking for somebody who is creative, fast paced and diligent in their communications. The ability to build trusted relationships is key.

Hours:

The role is 37.5 hours per week - may involve some evening and weekend work.

Location:

Hybrid - 40% remote and 60% hospice, Aylesford, Maidstone

Salary:

35,678 per annum

Closing Date:

Midnight Friday 7th November

Interview Dates:

Pre-screen interviews to be held - 5th and 10th November

Shortlisted face to face interviews to be held - Wednesday 12th November

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About the Role

At Heart of Kent Hospice, we provide compassionate care, comfort and support for patients and families facing life-limiting illnesses. Every day, we see the power of kindness, dignity and human connection - and now we are looking for someone who can share those stories.

We are seeking a PR and Copywriting Manager to join our team and help tell our story across media, digital and community platforms. This is an opportunity to help make a real difference.

Main Responsibilities:

Copywriting & Content Creation

Write, edit, and proofread engaging copy for campaigns, press releases, website, newsletters, social media, supporter communications, hospice literature and fundraising materials.

Ensure all content is consistent with brand tone of voice, messaging, and style guidelines.

Identify and craft compelling narratives that highlight our brand's unique value proposition and position it as an authority in the community.
Create compelling case studies and human-interest stories to inspire and engage audiences.

Manage our patient and family care stories database so that stories and consent can easily be accessed.

Work closely with the Inpatient Unit, Family Support Team, Education Team and Community Team to identify stories and content opportunities.

Media Relations and PR

Develop and implement comprehensive PR strategies to increase positive media coverage and enhance brand awareness and reputation. Build and maintain strong relationships with journalists across various media sectors to secure earned media coverage. Draft and distribute press releases, media statements, and feature pitches. Act as the first point of contact for press enquiries. Liaise sensitively and professionally with service users and their loved ones. Monitor media coverage and produce regular reports on PR impact. Work with Fundraising and communication colleagues to support campaign and event planning and promotion. Promote a culture of care, respect and gratitude for all gifts, donations, support and those who share their story with us. Ensure case study contributors are informed of any future repurposing of their story.

Strategic Communications

Work closely with the wider Marketing & Communications team to ensure copy and PR activity supports organisational objectives. Identify opportunities for thought leadership and positioning of key spokespeople. Help identify quotes from our care story archive to support new marketing materials. Contribute to crisis communications planning and response.

Measurement & Reporting

Track and evaluate the impact of PR campaigns and content performance. Use insights to improve reach, engagement, and effectiveness of communications.

Essential Criteria for the role

Proven professional experience as a copywriter and/or PR manager (agency or in-house).

Exceptional writing, editing, and proofreading skills with a keen eye for detail.

Strong understanding of media relations, PR strategy, and press office operations.

Demonstrable ability to adapt writing style for different audiences and channels.

Experience producing high-quality press releases, articles, and feature content.

Established media contacts or proven experience in building relationships with journalists.

Ability to plan, prioritise, and manage multiple projects under pressure.

Confident communicator with excellent interpersonal and influencing skills.

Proficiency in using digital platforms (social media, CMS, email marketing tools).

Strong analytical skills and ability to evaluate campaign impact.

Desirable Criteria

Experience working in the charity, health, or not-for-profit sector.

Knowledge of SEO and content optimisation.

Crisis communications experience.

Familiarity with design and multimedia tools (e.g., Canva, Adobe, video editing).

About the Hospice

At Heart of Kent Hospice, we believe that everyone deserves compassionate, expert care when there is no cure for their illness and when they have a limited time left to live.

We are a charity and we don't charge a penny for our care. We depend on the compassion and kindness of you, the people of this community, to power our services and ensure that everyone gets the help they need.

We provide specialist care and support to adults who have a terminal illness as well as their families, friends and carers. We help people to live as fully and as well as possible for the rest of their lives and ensure that their final days are comfortable and peaceful,

wherever they choose to be. We treat every individual as the unique and special person that they are. Everything we do is tailored and personalised.

Our vision is that everyone living with a terminal illness in our community will have the best quality of life. Our purpose is to enable people with a terminal illness in our community to live with comfort, independence and dignity to the end of their lives, and to support those closest to them. All our care is underpinned by our core values of compassion, integrity, respect and teamwork. These values guide our decision-making and how we conduct ourselves in our work and every one of our colleagues plays an important part in enabling us to give our patients and their families the best possible care.

If you're passionate about our cause consider joining our team.

Benefits of Working at the Hospice

At the Hospice we offer a competitive remuneration package including contributory pension scheme with NEST or the option to continue in the NHS pension scheme specifically if you have been contributing in the NHS pension for the last year, life assurance (2 x salary), employee assistance programme, incremental increases in annual leave from 27 days or 19 shifts per annum, up to 33 days or 23 shifts per annum, a flexible/hybrid working approach (where practical and appropriate for the role - 3/5 days at the Hospice location), a warm and friendly atmosphere with a focus on your health and wellbeing. We support our colleagues and volunteers with on-going training and development, celebrating excellence and rewarding success. Full details will be provided if selected for interview.

For more information about what it's like to work with us please contact Maria Sullivan, Interim Director of Income Generation on 01622 792200 ext 361. Job description and application form can be found on our 'Work with us' page on our website.

We're committed to building a diverse and inclusive workplace and are proud to be an equal opportunity employer. We value diversity in all its forms and welcome applications from people of all backgrounds, experiences, identities and disabilities.

All applicants shortlisted for interview must complete our application form in full.

A Standard DBS Check will be required if you are successfully appointed.

Registered Charity No 298164

Job Types: Full-time, Permanent

Pay: 35,678.00 per year

Benefits:

Canteen Company pension Free flu jabs Free parking Health & wellbeing programme On-site parking Sick pay
Work Location: Hybrid remote in Aylesford ME20 7PU

Application deadline: 07/11/2025