Job Description

Position

POSITION: PR EXECUTIVE

DEPARTMENT: PR


LOCATION: LONDON


REPORTS TO: GENERAL MANAGER

MISSION

The PR Executive will help to drive planning and execution of PR and influencer activity across the UK & Ireland. Leading day-to-day PR tasks, campaign delivery & be in charge of reporting within the team (with the support of a PR Intern). The role will help to drive & boost awareness, EMV, rankings for Givenchy in the UK.

Job responsibilities

MAIN RESPONSIBILITIES

LEADERSHIP:

Line manage and mentor the PR Intern, ensuring effective delegation, upskilling, and delivery of team objectives. Act as the day-to-day lead for our external PR agency, managing daily workflows and ensuring alignment with brand priorities and expectations. Be the UK PR champion & main contact for Global PR teams - ensuring the vision of Global teams is blended effectively with local objectives. Collaborate cross-functionally with internal teams (e.g. Marketing, Commercial, Education) to help deliver PR activations for key launches & working with key retailers
KPIs: UK strategy set with external PR Agency & General Manager. Internal departments aligned behind strategies

CAMPAIGN PLANNING.

With the General Manager, help to drive the external PR agency to deliver outstanding PR results & reach EMV targets Ensure global guidelines, press releases & all relevant material is supplied to agency in timely manner to ensure launch PR plans are complete Support the external PR agency in the planning and execution of novelty PR and influencer strategies, ensuring alignment with brand objectives across paid & earned channels Coordinate all aspects of novelty seeding, including talent identification, briefing, content approvals, and performance tracking (with PR intern & external PR agency) Oversee the reporting process to deliver accurate and timely influencer and PR reports - including weekly updates, monthly summaries, and campaign wrap-ups.
KPIs: PR Plans in place for each launch with Appropriate investment secured, both internally and externally to meet targets set.

INFLUENCER ENGAGEMENT:

Work with marketing & external PR agency where necessary to facilitate brand events- from concept through to guest list development, logistics, on-site management, and post-event wrap-up. Build and maintain strong organic relationships with key influencers, identifying and nurturing long-term brand advocates. Leverage influencer tracking platforms to monitor campaign performance, optimise influencer partnerships, and identify new talent. Drive brand visibility and influencer engagement through both proactive outreach and reactive opportunities.
KPIs: Achievement of EMV & clippings targets:

Profile

Key Competencies:

Strong understanding of influencer marketing Excellent project and event management skills Ability to lead agencies and coordinate multiple stakeholders Strategic thinker with a data-driven mindset and attention to detail Highly organised with ability to manage multiple projects simultaneously Confident communicator and relationship-builder Strong understanding of social media platforms (TikTok, Instagram, YouTube, etc.) Skilled in influencer tracking tools

Profile:

+ 4+ years of experience in influencer marketing and PR - ideally in beauty + Someone currently operating at Exec level
+ Proven experience leading influencer campaigns
+ Proven experience in planning and executing press/influencer events
+ Strong existing knowledge of the influencer landscape and industry trends
Comfortable working in a fast-paced, dynamic environment
+

Additional information

POSITION WITHIN THE ORGANISATION

Reports To: General Manager


Direct Reports: 1 PR Intern


Internal:


General Manager Marketing team Training team
External:


External PR Agency Retailers

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