Job Description

Our Role
Reporting to the Head of PR, you will play a key role in creating, driving, and delivering PR activity, aligning with our brand communication strategy. You will help create and support the development of a compelling PR strategy for all categories across the business, which synchronises with all communications activity under the direction of the Marketing Director.
Understanding the ambition for the brand and the focus for each season, as well as collaborating with the wider Brand Communications team, you will drive brand awareness and positioning through strong media relationships, creative storytelling, influencer relationships and impactful campaigns across lifestyle, fashion, interiors, and beauty media. Responsibilities include managing the PR calendar, securing high-quality press coverage, supporting influencer marketing strategies, conceptualising and delivering brand events, and collaborating with internal teams and external agencies. The role also involves mentoring junior team members, overseeing sample management, and reporting.
What you'll be doing

• Work alongside the Head of PR on the PR strategy for the business, driving brand awareness, reconsideration, and positioning across all categories.
• Build relationships with key journalists, stylists and influencers to help drive high-quality coverage for the brand.
• Drive product storytelling and proactive pitching across all categories within all media.
• Own and develop the PR calendar, identifying key industry and cultural moments to support product and brand storytelling, as well as brand campaigns.
• Together with the Head of PR, conceptualise and execute a calendar of brand/PR events in line with business focuses, as well as supporting on all store launches nationally.
• Support the PR Coordinator with idea generation for timely pitches that feed into wider industry trends and brand storytelling.
• Oversee and manage all elements of seasonal press events, feeding in creatively to concepts and brining them to life through production management.
• Build excellent relationships with the buying and product development teams, head office, and store colleagues to support brand product news stories and retail launches across target media.
• Identify new opportunities within influencer communities, supporting the Social Media team on new launches and PR initiatives.
• Manage PR reporting with regular analysis of results, identifying areas of opportunity.
• Support and mentor the PR Coordinator across product call-ins, pitches, and gifting activity.
• Where relevant, manage and collaborate with external agencies and consultants in planning and executing campaigns.
• Oversee all sample management across categories.

What skills & experience you'll need

• Extensive experience working in a PR/Communications role, either in-house or within a PR agency.
• A strong understanding of the UK media and influencer landscape; experience working within the lifestyle, interiors, fashion, or beauty industries.
• Strong relationships with industry journalists and stylists.
• Proven track-record of event management.
• Proven track record of delivering impactful PR campaigns.
• A strong interest in lifestyle, interiors, fashion, or beauty and the wider cultural landscape.
• Experience delivering both large and small-scale brand events.
• Excellent written and verbal communication skills.
• Highly organised with precise attention to detail.
• Ability to manage and develop relationships with internal and external stakeholders.
• Energetic, enthusiastic, self-starter with a high level of motivation.
• Experience managing a small team.

What we'll offer you
At The White Company, we value our employees for always going the extra mile for every one of our customers; we reward this with great benefits and competitive salaries.

• Discount -Up to 50% discount and access to regular Sample Sales
• Holiday - 25 days rising to 28 with length of service
• Holiday Buy - opportunity to buy up to 5 days holiday
• Pension Scheme - enrolled in our Group Personal Pension schemes upon joining the business.
• Bonus - In addition to our competitive salaries, all our employees are entitled to join a discretionary bonus scheme (based on policy eligibility)
• Perkplace Benefits Platform - offering a variety of discounts across well-being and lifestyle
• Wagestream Money Management app - access to Wagestream gives you power over your pay and supports financial wellbeing
• Continued Development - We offer structured support from our own in-house Learning and Development Hub
• Salary Sacrifice scheme for Electric vehicles (dependent on grade and meeting policy eligibility)
• Continued Development - Inclusion on our Leadership Development Programme (eligibility for contracts of 6 months plus Grade D & E roles only)
• Continued Development - We offer structured support from our own in-house Learning and Development Hub
• Private Healthcare with additional Babylon Digital Healthcare (based on contract duration)
• Life Assurance

Additional Benefits

• Fruit basket daily
• Tea and coffee provided
• Working from Home - option to work from home on Mondays and Fridays
• Social - Christmas party/social events throughout the year
• Seasonal Sample Sales
• Volunteer Day - with a charity of your choice
• Great Location - Close to transport links - over ground Shepherds Bush station /underground White City & Wood Lane stations. Westfield shopping centre with shops restaurants/bars/cinema and gyms

Our Equality Diversity and Inclusion statement of commitment
At The White Company we are committed to creating an inclusive culture that welcomes and celebrates a diversity of backgrounds and identities.
We are working together to ensure our environment is one where people can bring their authentic selves to work, where their contribution is valued, ability enhanced, and perspective appreciated. Where difference is respected, encouraged, and celebrated. Where you can feel you belong.
We are committed to an active Equality Diversity and Inclusion Policy, which starts with our recruitment and selection process.
We'd love you to join us on our journey.
Our Sustainability statement of commitment
We are committed to building a sustainable legacy that will enable a brighter future for people and our planet.' We believe this should be reflected in everything we do.

Skills Required