Job Description

Summary:

In a world of immense uncertainty, digiLab is a pioneering AI company that empowers governments and organisations in safety-critical or highly regulated industries to solve critical, complex, and high-stakes challenges using machine learning and uncertainty quantification.


From forging a path to clean energy to life-saving medical diagnostics and beyond, making critical decisions with unwavering confidence is difficult, especially when data is complex, sparse, or incomplete. This is where digiLab's expertise shines through.


Our trustworthy and explainable AI platform, The Uncertainty Engine, supported by our team of machine learning specialists and data scientists, enables decision-makers to accelerate innovation, reduce the risk of failure, turn insight into action, and deliver greater value through more informed and confident decisions.


As the Principal Sales Executive, you will be at the forefront of digiLab's growth, owning the full sales cycle from prospecting to close, with a focus on landing high-value opportunities and building strategic relationships with flagship clients. This is a high-impact, hands-on role designed for someone who is commercially driven, relentless in pursuit of new business, technically curious, and unafraid to chase ambitious targets or break through tough challenges to deliver results.

What we're looking for:

To thrive in the changing and fast-paced nature of a tech start-up, you will need to be adaptable, able to pivot quickly and comfortable working in an evolving environment. Understanding the technology and products we offer is critical - you should be able to grasp complex technical concepts and communicate them effectively to both technical and non-technical audiences.


We are looking for someone who is tactically astute, strategically minded, and comfortable leading both sales execution and long-term business planning.

What you will be doing with us:

As the Principal Sales Executive at digiLab, you will be responsible for:


Sales and Revenue Growth + Own the end-to-end sales process - from lead generation and qualification through to proposal, negotiation, and deal closure
+ Proactively generate new business opportunities aligned with digiLab's target sectors
+ Drive 1 million in annual new business revenue as an initial growth milestone.
+ Maximise both client value and digiLab revenue by structuring compelling commercial proposals


Sales Process Ownership + Build and maintain a consistent, high-quality pipeline of short- and medium-term opportunities
+ Manage the pipeline via our CRM system; track progress and take timely action to accelerate deals
+ Develop accurate sales forecasts and provide regular updates and insights to senior management

Establish and improve scalable sales processes, supported by data and analytics
+
Client Relationship Management + Build and maintain strong, strategic relationships with senior stakeholders at target and existing clients in Advanced Energy, Environmental and Intelligence & Policy.
+ Work closely with the CEO, COO, Head of Business Development, and Technical Sales to coordinate outreach and client engagements

Deliver long-term account management to flagship clients; grow internal stakeholder communities and identify new opportunities
+
Sector Presence and Commercial Strategy + Represent digiLab at business events and conferences
+ Collaborate with internal teams - particularly Technical Sales, Business Development and Marketing - to align with overall commercial objectives
+ Relay client requirements and pain points to product and R&D teams to help shape offerings
+ Develop external visibility by contributing to presentations, articles, media and PR
+ Contribute to strategic planning, including business plans and resourcing, alongside the senior leadership team

What Skills we are looking for:

Experience in selling AI Platforms to large industrial enterprises, including software licences, services and collaborative projects A strong understanding of software buying processes in complex or engineering-led organisations Excellent communication skills, with the ability to engage a range of stakeholders from technical users to executives A technical education in engineering, science or mathematics A strong motivation to form strategic relationships and close high-value commercial deals A goal-oriented mindset, while remaining adaptable and flexible in approach A desire to contribute to the growth and ambitions of a deep tech start-up, and to help scale a small, high-impact team

In addition, some 'nice to haves' are:

Computationally competent, with experience performing data analysis (Python experience and modelling capabilities, though not essential, would be an asset) A Master's in a STEM degree.

Location:

This role can be hybrid-based either in Oxford, London or Exeter.

Our Culture and Values

At

digiLab

, we're building a high-performance culture where talented people can do the most rewarding work of their careers.


We're a mission-driven company that truly cares about our people -- fostering a supportive, dynamic environment where learning, growth, and personal development are central to our success. With dedicated

Learning & Development budgets

, opportunities for

career acceleration

, and a culture that values

continuous improvement

, we're committed to helping our team thrive.


Our culture is rooted in trust, collaboration, and ambition. We believe in:

Creativity & Agility

- Innovation isn't optional; it's how we stay ahead. We give people space to think big and move fast.

Trust & Responsibility

- We hire sharp minds and back them to take ownership, make decisions, and drive impact.

Open & Honest Collaboration

- Transparency is part of our DNA. We believe strong communication leads to better outcomes -- for the team and our customers.

High-Performance Standards

- We set the bar high and support each other in exceeding it.

Value-Driven Work

- Everything we do is aligned with clear goals and a shared sense of purpose.


If you're looking for more than just a role, if you want to be part of a company where your voice is heard, your growth is a priority, and your work truly matters, we'd love to talk.

Benefits:

We value enthusiasm and loyalty, and we're committed to offering a great work-life balance. Along with the exciting challenges this role provides, we offer a range of benefits including:

Competitive Salary

Strong performance-based bonuses

A senior role with the opportunity to build, lead, and scale the sales function from the ground up.

Referral program

Company Cashplan

BUPA private health & dental insurance (via salary sacrifice)

Cycle to work scheme

Company Events

*

Discretionary EMI scheme

(eligible to be considered after one year with the company; participation is not guaranteed and is entirely at the company's discretion.)