Job Description

Job Requisition ID:

33867

Job Closing Date:

18/12/2025
London, GBR, W1A 1AA

| Newcastle-upon-Tyne, GBR, NE991RN

| Salford, GBR, M50 2QH

JOB DETAILS

JOB BAND: D

CONTRACT TYPE: Permanent, Full-time

DEPARTMENT: Product Group

LOCATION London, Salford, Newcastle - Hybrid

PROPOSED SALARY RANGE: Up to 74,367 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.





We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application - though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.


PURPOSE OF THE ROLE

As a Principal Product Analyst you will take the lead on key strategic projects, working closely with colleagues and stakeholders across Product, Engineering and Data Science to produce insights that will drive digital product strategy across the BBC. Your work will span our entire portfolio of products, deepening our understanding of our audiences, wherever and however they interact with our services, shining a spotlight on what it is our audiences want and where we should be focusing our efforts.





WHY JOIN THE TEAM

The BBC has been serving audiences online for a quarter of a century. Across key products including iPlayer, Sounds, Bitesize, BBC News and BBC Sport, we entertain, educate and inform audiences in their millions every day. Behind the scenes, we are making the shift from broadcasting at our audiences to a service shaped by them and designed around their wants and needs. We are creating personalised products and services that bring the right content to the right people at the right times -- a personalised BBC. Delivering it is going to require a fundamental reshaping of the BBC's culture and how we work. Product Analytics are at the forefront of understanding how our audiences interact with our brand, working to create richer, more personalised experiences that our audiences love.





YOUR KEY RESPONSIBILITIES AND IMPACT


Lead on deep-dive analyses that span the BBC's entire digital portfolio, collaborating closely with specialists and leaders across Data, Engineering, Architecture, Product and Data Science to offer clear recommendations that will drive product strategy and inform top-level decision making Work closely with senior stakeholders to understand problem areas and areas of opportunity, challenging assumptions and bringing expert knowledge of our data into every stage of product decision making Challenge the status quo and think boldly to change the way we do things and maximise our value to our audiences Provide expert leadership in analytical approaches, sharing expertise, knowledge and feedback to develop and upskill the wider team Champion the power of data in decision making, leading the charge within the Product Group to leverage it to make decisions through experimentation and insight

YOUR SKILLS AND EXPERIENCE

Essential


Significant experience in analytical roles, ideally in digital products, with advanced SQL skills and experience handling very large and complex datasets. Ability to think strategically and problem solve to produce high-quality, accurate analytics deliverables that can influence business strategy Excellent story telling ability with data visualisation skills and significant experience working with data visualisation tools such as Tableau Proactive self-starter, comfortable working with a high degree of autonomy whilst maintaining a focus on collaboration and thriving as part of a fast-paced cross-functional team Ability to communicate technical information for non-technical audiences at all levels of the organisation Clear understanding of the value of experimentation within digital products and experience analysing the results of A/B tests


Desirable


Experience programming using scripting languages e.g. Python Experience with Data Science & Machine learning Familiarity with agile or other rapid application development methods Understanding of data pipelines and/or data modelling




If you can bring some of these skills and experience, along with transferable strengths, we'd love to hear from you and encourage you to apply.





Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Contracts of Employment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.


Disclaimer


This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.


Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.


For any general queries, please contact: bbchr@bbc.co.uk


Redeployment


The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.